Muna 2023, iyo yakakura kwazvo muFrance fry chirimwa, Wee Fry, yakapemberera kusvitsa kwayo yechishanu. Pamusoro penhoroondo yayo ichiri pfupi pfupi, kambani yakakwanisa kuwana mibairo yakanakisa: kubva pakutanga, yakatanga kugadzirwa kwechigadzirwa chisiri chakaderera mumhando kune zvakawanikwa nevatungamiriri venyika, yakagadzira siginecha ndiro yekutsanya chikafu maresitorendi. zvemumba zvachose, uye zvave kutamisa zvinhu zvinobva kunze kwenyika. Ngatiyeukei: kumashure muna 2017, 94% yeFrench fries inodyiwa muRussia yakabva kunze kwenyika.
Asi zvinonyanya kukosha, chirimwa chakapa kukurudzira kwakasimba mukukura kwembatatisi munzvimbo dzakawanda dzeRussia. Hazvina tsaona kuti nharaunda yeindasitiri yehunyanzvi, yakaungana muna Nyamavhuvhu paInternational Potato Field Day mudunhu reKostroma, vakatenderana vakatumidza director director webhizinesi Sergei Marchenko munhu wegore.
- Sergey Sergeevich, Wee Fry plant yave ichigadzira fries yeFrench kubva pakutanga kwekushanda kwayo maererano nemitemo yevagadziri vepasi rose. Asi ikozvino iwe uri kugadzira zvigadzirwa zveRussia catering mabhizinesi. Zvava nyore kushanda here?
- Cheni dzechikafu chepasi rose dzakasiya musika wedu, asi vatevedzeri vavo vakachengeta zvakafanana zvakaomesesa zvinodiwa pakutenga fries dzeFrench. Mbatatisi dzembatata dzinofanira kunge dzichiri dzehumwe hurefu, hwekunaka kwakarurama, uye husina kukanganisa kwekunze ... Kune zvakawanda zvipimo, zvinoratidzwa muzvinyorwa zvezvibvumirano, uye tinonyatsocherechedza kuzadzika kwemamiriro ose.
Awa yega yega, iyo yemhando sevhisi yeWee Fry chirimwa inotora zvigadzirwa samples kubva pamutsetse kuti iongorore kana inosangana nemhando yemhando yevatengi vedu. Kana kutyorwa kwaonekwa, tinobvisa batch, kumisa mutsara, uye ongorora iyo mbishi zvinhu. Asi mamiriro akadai anoitika zvakanyanya kashoma; isu tine yepamusoro-tech kugadzirwa. Pakutanga, mari yakakura kwazvo yakaitwa mukugadzira optical, kugocha uye nechando michina. Kusvika Kukadzi 2022, vatengesi vemutsara wedu vakadzokorodza kuunza mafries echiFrench anogadzirwa muchirimwa chedu kunzvimbo dzekuEurope dzekuongorora zvemhando yepamusoro, uye dzaisambove dzakaderera kune nhanho yevagadziri vepasirese (Big Three).
Hunhu hwepamusoro hwezvigadzirwa zvedu hunoratidzawo kuti takaita basa rakawanda nevashambadzi vezvigadzirwa.
– Tiudze zvimwe pamusoro pekuti chirimwa chinopihwa sei nemidziyo?
- Iyo kambani ine purazi rayo mudunhu reTambov, asi chikamu chidiki chezvigadzirwa zvinorimwa ipapo - anenge zviuru gumi nematanhatu zvematani, nepo chirimwa chiri kudiwa ikozvino zviuru mazana maviri nemakumi mana pagore. Isu tinotenga huwandu hwakakosha hwembatatisi kubva kuvarimi vanoshanda nechirimwa pasi pechibvumirano.
Tine dziva rakasimbiswa revatengesi, kunyanya mbatatisi dzinobva mudunhu reLipetsk (uko kune bhizinesi) nematunhu ari pedyo. Avhareji radius 350 km kubva chirimwa. Asi kune vanobatana mune dzimwe nzvimbo dziri kure: muBryansk (600 km), Astrakhan nzvimbo (pasi pe1000 km), muStavropol Territory (anenge 1000 km).
- Zvinoitika here kuti chirimwa chakatarisana nekushomeka kwezvigadzirwa?
-Kushanda kwedu kwakabudirira nevashambadziri mumakore mashanu apfuura kwakatungamira kune chokwadi chekuti isu tine vanhu vazhinji vanoda kurima mbatatisi kwatiri kupfuura zvakafanira. Ehe, mamiriro ezvinhu aya anofambiswawo nemamiriro emusika: mumakore achangopfuura, mitengo yembatatisi yetafura haina kufadza vagadziri, nepo kuvapo kwechibvumirano nepurosesa kunovimbisa mari yakagadzikana inofungidzirwa.
- Uri kuronga kuwedzera denderedzwa rako revatengesi?
- Tiri kushanda kuti tivhure mutsara wechipiri wekugadzira. Investment mumidziyo mitsva inosvika mabhiriyoni gumi nemana rubles. Maitiro acho akaoma kwazvo, isu tinofanirwa kurwisa nevanopa chikamu chimwe nechimwe, nekuti midziyo yakawanda yakawira pasi pezvirango zvakasiyana, tiri kutsvaga nzira dzekuzvikunda. Isu tinotenda kuti tichakunda, uye zvese zvinodiwa zvichasvika zvakazara kutanga kwegore rinouya kugungano, uye nekudonha tichakwanisa kuita zvakarongwa kutanga.
Kutangwa kwemutsara wechipiri kuchawedzera simba rechirimwa kusvika zviuru mazana mashanu ematani ezvigadzirwa pagore. Kugadzirisa nyaya yekupa bhizinesi nembatatisi, chekutanga tichatendeukira kune vatinogara navo uye tifunge nezve kugona kwavo kuwedzera kugadzirwa. Kune iyo yakasara vhoriyamu (kusvika pakupera kwa500 zvakaoma kutaura kuti zvichavei) isu tichakoka kubatira pamwe avo vanoda kuedza ruoko rwavo pane izvi kekutanga.
Maitiro edu ekusarudza vatengesi anogara aripo: purazi rinofanira kunge riine seti inodiwa yemidziyo yekukura nekukohwa; Midziyo yekudiridza (ye100% yenzvimbo iri pasi pembatatisi); kuchengetwa kwemazuva ano kwehuwandu hwose hwegoho, sezvo zvigadzirwa zvedu zvemumunda zvakagumira kumwedzi 2,5 (August, September uye 10 mazuva aOctober).
Uye sezvo chirimwa ichi ichibhadhara kutakurwa kwembatatisi, tinoisa pamberi kumabhizinesi ekurima ari pedyo.
- Unogutsikana here nemhando yezvigadzirwa mu2023?
- Mumatsutso, mbatatisi dzese dzine mhando yakanaka. Matambudziko anotanga gare gare, munguva yepakati nepakati yekuchengetedza, uye kwete isu chete. Asi isu tinobvuma kugadzirisa chete izvo zvigadzirwa zvinosangana nemaitiro akataurwa muzvibvumirano.
Shanduko chete gore rino ndeyekuti isu takawedzera saizi yechikamu: isu tinotenga mbatatisi ye50+ caliber (uye kwete 40+, semwaka wapfuura), asi isu zvakare tinobhadhara zvakanyanya kune izvo mbishi zvinhu kupfuura zvakambobvumiranwa.
-Akasarudzika mhando dzembatatisi dzinoshandiswa kugadzirisa kuita fries; kusvika nguva pfupi yadarika, mhando dzakadai dzaipihwa chete nesarudzo yekunze. Gore rino, pave nekutaura kwakawanda pamusoro pekugona kupihwa kwembeu kubva kunze kwenyika. Unotya matambudziko munzira iyi?
-Ndakatanga kushanda muchirongwa ichi makore anopfuura gumi apfuura, nguva refu isati yatanga bhizinesi pacharo. Uye kubva pamazuva ekutanga aivimba nekuvandudzwa kwekugadzirwa kwembeu. Ikozvino ndinodada kuti chirimwa chacho chave nekugadzirwa kwembeu yemuno kuti ienderane nezvainoda.
Rakanga riri basa rakaoma. Makore maviri apfuura, takatenga kunze kwenyika matani anodarika zviuru zvishanu zvembeu, asi gore rakapera huwandu hwezvinhu zvakatengwa kunze kwenyika hwakadzikira kusvika pamatani zana nemakumi mana, uyezve taingotaura nezvekuwaniswa kwembeu itsva.
Ikozvino zvinodikanwa zvechirimwa (tichifunga nezvekumisikidzwa kwechipiri chekugadzira mutsara) yembeu dzemapoka ese - kubva kubvunzo chubhu kusvika kune elite - dzakafukidzwa zvachose.
Panguva imwecheteyo, isu takavhurika kune zvikumbiro kubva kuvaridzi veRussia; gore rino takatora akati wandei emhando dzemumba kuti tiedze (Vostorg, Varyag, Favorit), uye kana vakawira mukati memiganhu yatinoda yekugadzira fries uye panguva imwe chete ichaita. vane zvakanakira mugoho uye kwenguva refu kuchengetedza, isu tichakura mhando idzi. Tsvagiridzo pamusoro padzo ichiri kuenderera; kuita sarudzo tinoda yedu pachedu data pane goho ravo uye nekuchengeta mhando.
-Ndivo vatengi vakuru vezvigadzirwa zvako maresitorendi echikafu?
- 65% yeFrench fries kubva kuWee Fry inoenda kuBig Three fast food restaurants, vamwe vose vanoenda kumabhizinesi ebasa rekudya (vanopa zvinhu zveRussia pizzerias, macafe uye maresitorendi ehukuru hwakasiyana), pamwe chete nekutengesa cheni.
- Maererano nekuona kwako, kudiwa kweFrench fries kuri kuwedzera?
-Nzvimbo dzese dzinoratidza kukura kwakasimba muhuwandu hwekushandisa, ingangoita 10% pagore. Nzvimbo itsva dzekupa vanhu zvekudya dziri kugara dzichivhurwa munyika. Uye izvi zvakadaro kunyangwe varidzi vavo vanotarisana nematambudziko makuru maererano nemidziyo yemidziyo (zvakaoma kuwana mitsva yemaindasitiri, semuenzaniso).
Tinoona kuti vanhu vanodya zvakawanda uye zvakawanda zveFrench fries gore negore, izvi zvinoonekwa mukukura kwemusika weRussia, uye maitiro akafanana anoenderera mberi munyika yose. Sei? Fries yeFrench inovimbiswa kuva inonaka, inogutsa, uye inoenderana nehupenyu hwemazuva ano hwehupenyu. Vanhu vakawanda vanokuwana kuri nyore kuenda kuresitorendi ndokunodyira-dyira kana kuti kuodha zvokudya zvakatogadzirwa zvinounzwa kumba kwavo pane kupedza nguva vachitenga, kugeza, uye kuchenesa. Saka kuwedzera kwekudiwa kwezvinhu zvakagadziriswa zvakazara, kwete zveFrench fries chete.
-Kuwedzera kune French fries, iwe unogadzira mbatatisi wedges. Munguva pfupi yapfuura, zvinotapira mbatatisi fries zvakaonekwa mune assortment. Zvinzvimbo izvi zviri kudiwa here?
- Wedges inosvika gumi muzana yekugadzirwa kwedu kwemwedzi. Vanhu vakaita sembatatisi yenyika, chikamu chekutengesa chiri kukura, uye mukupindura tiri kuwedzera mavhoriyamu ekugadzira.
Mbatatisi fries chigadzirwa chitsva; takaedza kuunza chigadzirwa chinonakidza kudaro mumutsara wedu uye tikaburitsa batch shoma yakagadzirwa kubva kuEgypt zvinhu. Chiitiko chacho chakazobudirira; nhasi chinhu ichi chaonekwa pane menyu yeburger uye streethouse restaurants mumaguta makuru. Isu tave kufunga nezve mukana wekukura zvigadzirwa muRussia kuitira kuderedza mari yekugadzira.
Mbatatisi chirimwa chakadaro zvekuti kana kuchipisa, zviri nani; tembiricha haifanire kudonha pasi pe +20 ° C mumwaka wekukura; dunhu reAstrakhan rakanakira mamiriro aya. Vanamazvikokota vedu vakatoita kurima kwekuyedza, vakawana mibairo yakanaka uye vakagadzirira kuenderera mberi vachishanda, kunyanya sezvo Ministry of Agriculture yedunhu inotipa rutsigiro rwese rwunodiwa.
-Kugadzira mbatatisi kunosanganisira kuwanda kwemarara. Unoderedza sei mari?
- Zvakanaka, tinoda kuisa mutsara wekugadzirwa kwembatatisi flakes, asi mumamiriro ezvinhu emazuva ano hazvibviri kupinza michina yeEurope. Tiri kutsvaga imwe nzira, asi izvi zvinogona kutora makore akati wandei. Imwe sarudzo yekugadzirisa kugadzirwa kwedu ndeyekuisa mutsara wekugadzira mbatatisi pancakes (hash browns). Tiri kutaurirana nevakawanda vevatengesi vemidziyo iyi. Tinovimba kuti pachava nemigumisiro. Zvichakadaro, tinotumira pasi-standard mbishi (trimmings, madiki machubhu, nezvimwewo) kumapurazi kuti tifudze zvipfuyo.
- Iwe unoburitsa zviuru zana zvematani eFrench fries pagore. Izvi zvakakwana here kupa musika weRussia?
- Mushure mekutumirwa kwemutsara wechipiri, chirimwa chinoburitsa zviuru mazana maviri nemakumi maviri ematani ezvigadzirwa pagore, uye isu tinotarisira kuzadzisa zvizere zvinodiwa pamusika wepamba.
Iye zvino zvimwe zvezvigadzirwa zvinotengeswa kuRussia kubva kuTurkey, United Arab Emirates, nezvimwewo. Zvinosuruvarisa, idzi fries haisi yepamusoro. Semuenzaniso, nyika dzeArabhu dzinopinza chigadzirwa chakakangwa mumafuta emichindwe (isu tinongoshandisa mafuta ezuva).
- Chirimwa chinowana rutsigiro kubva kuhurumende here? Zvichida mamwe matanho anodiwa kusimudzira bhizinesi?
“Tinoonga chaizvo rubatsiro rwatinopiwa nehurumende. Chigadzirwa chacho chinoshandisa zvikwereti zvakasarudzwa. Zvakare, zviremera gore rega rega zvinopa rubatsiro kuvarimi vembatatisi yekuvandudzazve ivhu, kuvaka nzvimbo dzekuchengetera mbatatisi, uye kutengwa kwembeu dzepamusoro, uye izvi zvakare zvakakosha kwatiri. Tinovimba kuti matanho ekutsigira aya achaenderera mberi.
Kana tikataura nezve izvo zvisipo, ini ndinoteerera kune logistics. Vagadziri vemumba vanoda chaizvo rubatsiro rwekufambisa zvinhu, zvirinani mukati menyika. Russia ine nharaunda yakakura, nepo kuendeswa kwekutakura zvinhu, toti, kubva mudunhu reLipetsk kuenda kuNovosibirsk kunodhura anopfuura hafu yemiriyoni rubles, uye izvi zvinomanikidza mabhizinesi anogona kufarira kutenga zvigadzirwa zvedu kutsvaga vanobatana navo munyika dzakavakidzana.
Ndinodawo kuti nyika ichengetedze mamiriro emakwikwi akaenzana kune vese vanotora chikamu pamusika - vemuno nevekunze. Ikozvino, kana tikapa maFrench fries kuTurkey, mutengi wedu munyika ino anobhadhara mutero we14,5%. Uyezve, kana zvigadzirwa zvakadaro zvichitengeswa kubva kuTurkey kuenda kuRussia, mutengo webasa unongova 10%. Mabasa ekuenzanisa aizotibatsira kuti tinzwe tiine chivimbo.
- Makambani akati wandei eRussia gore rino akazivisa chishuwo chavo chekuvhura mabhizinesi avo ekugadzira maFrench fries. Indasitiri yakatarisana nenguva yekuwandisa?
- Nyika haina kumira, vatambi vatsva vari kuoneka mumusika unoyevedza, hapana chakajairika mune izvi.
Mune ramangwana, isu tichatarisana nekuchimbidza kudiwa kwekutengesa kunze fries dzeFrench, asi budiriro yeiyi nzira hazvigoneke pasina rubatsiro rwenyika. Rubatsiro ruchadiwa pakutakura zvinhu nemugungwa. Asi ikozvino iyi haisi nyaya yekutanga kudikanwa; kutanga kune zvese, isu tinofanirwa kupa kumusika weRussia.
- Zvimwe zvezvigadzirwa zvako zvave kutotengeswa kunze kwenyika. Inyika dzipi dzaunosangana nadzo?
-Nzira huru dzekutakura inyika dzeCIS: Kazakhstan, Uzbekistan, Belarus. Vavakidzani vedu vanokoshesa zvakanyanya kunaka kwezvigadzirwa zvakapihwa kwavari, uye tinocherekedzawo kuwedzera kwekudyiwa kweFrench fries munyika idzi. Asi kushanda kuvandudza kunze kwenyika hakusi nyore, pano isu tinodzokera zvakare kumatambudziko ekutakura zvinhu (mutengo wekufambisa wakakwira zvakanyanya, uye nekuwedzera, pane kushomeka kwehunyanzvi hwekufambisa, zvigadziriso, vatyairi), gore rino rose. Russia yakatambura nemhedzisiro yedambudziko remafuta.
Sezvingatarisirwa, isu tinovimba kuti mune ramangwana tichatanga kutumira kune mamwe misika, asi kuchiri kunonoka kutaura nezvazvo.