Vagadziri vezvigadzirwa vanoramba vachiedza kutaurirana zvirango zvekudzokorora nemaketani Iye zvino vanofunga kuisa muzvibvumirano "zvikwereti zvakabatanidzwa", zvinoenderana nekuti mapato maviri aya anotakura mutoro wekutyora kwakafanana. Asi iwo ma network anotya kuti kutsvaga kwezvikonzero zvitsva zvezvirango kunongowedzera kupokana kuri pakati pevatori vechikamu mumusika.
Iine chikumbiro chekuwedzera zvibvumirano zvekupa ne "faindi faindi", iyo Rusprodsoyuz Association (inobatanidza Makfu, Tsaritsyno, Beluga Group, nezvimwewo) yakakwidza kuKomisheni yeKushandiswa kweCode yeZakanaka Maitiro (KDP, pahurongwa hwekuzvidira inodzora hukama pakati pevatengesi nemambure). Sekutaura kunoita director director weRusprodsoyuz Dmitry Vostrikov, kana tikaramba tichireva zvinorehwa nemutero sechikurudziro chekuteerera zvisungo, zvino chinofanirwa kuve chakaenzana uye chakaenzana: ipapo mapato maviri achashanda pane zvemukati maitiro. “Semuenzaniso, mota yakasvika panzvimbo yekugovera nenguva, asi yakamira mumutsetse kwemaawa makumi maviri nemana. Kunonoka kwenyaya iyi kwaikonzerwa nekukanganisa kwenzvimbo yekutengesa, asi pasi pechibvumirano, panenge pasina mutoro wekubatana, mutengesi achabhadhara faindi yemotokari isingashandi uye kutumira nguva isati yakwana, ”vanodaro VaVostrikov. Rusprodsoyuz anozviona zvine musoro kana chibvumirano mune iyi kesi chakapawo faindi kune network yekutadza kukwana uye kunonoka kuburitsa zvinhu.
Komisheni yekushandisa KDP yakafunga kuti nyaya yekuumba rondedzero ye "paired faindi" seyakakurudzirwa fomu yekubatanidzwa muzvibvumirano pakati pemasaiti nevatengesi haisi mukati mayo kugona. Asi ipapo vakaziva tsika yekutenda yakanaka yekumisidzana mutongo muzvibvumirano zvekusazadzisa kana kuzadzikiswa zvisirizvo kwezvisungo zvinoenderana nemhedzisiro yekutyora. Kana zvikumbiro zvakawedzerwa zvikagamuchirwa kubva kuvatori vechikamu vemusika uye kana paine zviitiko zve "faindi dzakabatanidzwa", iko kushandiswa kwacho kunogona kucherechedzwa senzira yakanaka, komisheni yakagadzirira kufunga nezvenyaya iyi nekuwedzera, maminetsi emusangano akadaro.
X5 Retail Group (Pyaterochka, Perekrestok, Karusel), Lenta naAuchan vakati havasati vagamuchira zvikumbiro kubva kune vanotengesa kuti vaise "zvikwereti zviviri" muzvibvumirano. Mutauriri weX5 akawedzera kuti Intersectoral Expert Council yakatogadzira vhezheni nyowani yechimwe chezvinyorwa zveKDP, iyo inoratidzira huwandu hwakawanda hwefaindi uye inoisa mutemo wezvekutemerwa mutero, pamwe nechisungo chinosungirwa kutyora chibvumirano. Izvo zvirevo hazvisati zvabvumidzwa: zvinotsigirwa zvakazara nechitoro uye chikamu chemasangano evatengesi, asi danho rinofanira kunge rakabatana, rakawedzerwa muX5. Mumiriri weMetro anotya kuti nhaurirano dzekutsvaga dzimwe nzvimbo dzezvirango uye faindi hadzizopa musika mhinduro dzechokwadi, asi zvinongowedzera kupokana nekusavimbika kwemapato kune mumwe nemumwe. Sangano reRetail Companies (AKORT) rakacherekedza kuti nyaya ye "mairi faindi" inoda nhaurirano yakajeka mukati mevashambadzi uye pakati pevatengesi nemaketeni ezvitoro.
Chikamu chevatengesi chakagadzirira kuchinja zvibvumirano pakukumbira kwevanopa
Dambudziko rezvirango ndeimwe yeakanyanya kuoma muhukama pakati pevatori vechikamu mumusika wekutengesa. Vatengesi vanogunun'una kakawanda kuti faindi haisi nzira yekuranga manetiweki, asi inzira yekuunza imwezve kukosha. Mamiriro acho anowedzerwa nekuparadzaniswa pakati pemasaiti, anodaro sosi yeKommersant pakati pevanopa. Kana maketani madiki nepakati akabvumirana kutsanangura zvinetswa muzvibvumirano zvekuwedzera kuzvibvumirano, saka vatambi vakuru vakasanganisirwa muAKORT havasati, anodaro (ona Kommersant yomusi waZvita 26, 2019). Asi sekureva kwemutungamiriri mukuru weRusbrand (unobatanidza Procter & Gamble, PepsiCo, nezvimwewo) Alexei Popovichev, kune vashoma nevapakati vevashambadziri nhasi zvinogona kunge zvisina basa kutaridza zvirango, asi kudzikamisa muganho wepamusoro wehuwandu hwemendenenzi. Chido chevagadziri kurambidza ngetani chero kutyorwa, kunyangwe kuchitaridzika kunge kwakanaka, mumamiriro ezvinhu azvino uno hazvigone kuitika mukuita nekuda kwesimba rakakura remusika wekutengesa, anodaro.
Source: Kommersant