Musoro wekudzora marara echikafu uri kukwezva kutarisisa uye kuwanda kubva kune vezvemabhizinesi muUSA uye Western Europe. Mufambiro wakakurumbira wave musangano wekutanga uyo unopa mikana yekutengesa michero nemiriwo zvine chitarisiko chisiri kutengeswa.
Kazhinji, kutanga kwakawanda kuri kutsigirwa-kutsigirwa. Basa remakambani akadaro kugadzira gwara rekuparadzira iro michero nemiriwo izvo zvaisatambirwa nemaketeni ezvitoro chete nekuda kwechitarisiko chavo chisina kujairika.
Maketani makuru ekutengesa anobatanidzwawo mukurwisa tsvina yezvokudya. Semuenzaniso, chitoro cheBritish chitoro cheMorrison chakazivisa kuwedzera kwekutengesa kwezvibereko nemiriwo "zvakashata", uye maSainbury neTesco anoratidza pamabhokisi emajusi, masmoothies uye masobho eruzivo rwekugadzira kwavo nezvekushandisa kwe "isiri-miriwo miriwo" mu kubika.
Gadzira Zvisina Kukwana
Iyo Maryland-yakavakirwa B2C chirongwa Chisina Kukwana Zvigadzirwa chakatanga senge isiri-purofiti Chikafu Kudzoreredza Network (FRN) pane kambasi yeYunivhesiti yeMadganis. Iyo kambani yakatenga "yakashata miriwo" kubva kumapurazi uye ndokuendesa kune vatengi pamutero. Kubvira payakatanga, FRN yakawedzera kusvika kumakoreji anodarika zana nemakumi masere nemunyika yose.Isaina Kukwana Gadzira kuraswa kwezvikafu nekuendesa miriwo yakaipa kune vatengi vayo nemutengo we180%, ”akadaro CEO Ben Simon.
Iyo purojekiti iri kushingairira kusimudzira kufamba kwekuchengetedza michero nemiriwo mumasocial network. Chikamu Chisina Kukwana Zvigadzirwa chakavhurwa muNorth Texas gore rapfuura.
Kunogutsa Musika
Philadelphia yeB2C yekutanga Misfits Musika inotengesa kunze-kwemusika miriwo miriwo nemichero pamitengo 30% -50% yakaderera pane zvitoro. Mari yebhokisi rimwe chete, kusanganisa mari yekutumira, inotanga pamadhora 19. Mutengi ano sarudza huwandu hunodiwa hwemiriwo uye anoisa odha kuburikidza newebhusaiti yepamutemo.
Kukohwa Kwakakwana
Yakazara Kukohwa, yeAmerican B2B pamusika pamusika, yakagadziriswa muna2014 kunyanya kushambadzira isiri-yekutengesa michero nemiriwo uye kudzikisa chikafu chekudya.
“Tinobatsira varimi kutengesa zvigadzirwa zvine chekuita nenyika nezvakawanda izvo zvinowanzo gumiswa nekuti zvinonetsa kushambadza. Vanogadzira makambani vanotenga zvakare miriwo nemichero mushure, uye varimi vanowana imwe mari, ”akadaro Christine Moseley, anovamba uye CEO weFull Harvest.
Nzara goho
Baltimore-based Hungry Harvest inonunura zvakawandisa zvigadzirwa kubva kuvarimi nevatengesi, uye inotenga zvasara zvigadzirwa kubva mumapepa ekupakata uye nzvimbo dzekuparadzira dzakawanda. Mazhinji emiriwo anotengwa kubva kumapurazi ane nzvimbo inokwana 80-200 ha. Nekudaro, chirongwa ichi chinopa mukushanda kwemabhizimusi madiki.
Parizvino, kambani iri kuchinjira kune e-commerce system. Sekureva kwa CEO Evan Lutz, iyo Magento online chikuva ichabatsira vatengesi kuisa odha uye kudzikisa marara pane rese cheni.
Nesarudzo yakasarudzwa zvakanaka, Nhaurwa Yekukohwa yakawedzera kuvepo kwayo kumatunhu eWashington, Philadelphia, South Florida, Detroit, DC neNorth Carolina. Zvinoonekwa kuti nzvimbo yemapoka matsva yakasarudzwa zvichienderana nebasa revatengi pasocial network uye vashanyi vewebhusaiti.
Chikafu chakanaka
Anorwisa tsvina murwi Nicole Klaski akavhura Supermarket Yezvakanaka Zvekudya kuGerman kununura zvigadzirwa zvakarambwa nemaketani makuru ezvitoro nekuda kwezvimiro zvisina kujairika kana zvidiki zvidiki zvemichero.
“Fungidzira kuti munhu wese pasi pano angave akafanana chaizvo. Zvingafinha sei! Izvo zvakafanana nemiriwo. Tinofanira kukoshesa kusiyana kwavo, ”akadaro Nicole Claskey.
Kunze kwekukohwa miriwo muminda, boka iri rinounganidza zvigadzirwa izvo zvava kusvika kumagumo ehupenyu hwavo pasherefu muzvitoro zvemuno uye izvo zvinowanzo kuwanda. Izvo zvigadzirwa zvinobva zvashambadzirwa pamusika weboka muCologne nemutengo uyo vatengi vacho pachavo vanoona sewakanaka.
Iyo ice cream shopu iri padhuze inoshandisa mabanana kubva kuChikafu Chakanaka. Uye zvakare, nzvimbo yekudyira yeIndonesia mumugwagwa unotevera inogadzira ndiro kubva kuzvirimwa zvakasara muminda padhuze neCologne.
Juices "Waste Kwete"
IBritish brand Waste Haigadzire michero nemiriwo miriwo ayo asina kugamuchirwa nemaketani ezvitoro. Vagadziri parizvino vari kutsvaga mukana wekudzora mutengo we 250ml bhodhoro kubva pa $ 2.
Chibereko Chakashata uye Veg Campaign
Iyo Yakashata Zvibereko uye Veg Campaign iri kuda kuti kutengwe zvigadzirwa zvisina mafuta, zvichiparadzira kufamba kwekuchengetedza chikafu kuburikidza nevezvenhau venhau. Varatidziri vari kugara vachisvika kune vakuru vevatengesi senge Chikafu Chese, Walmart uye Target.
Source: ZviberekoNews zvichibva pazvinhu kubva kubasa rekudhinda reImprfect Produce, Kukohwa Kwakakwana, Kukohwa Kunzara, Kugutsa Musika, The Guardian, NBC