Kune akawanda mbatatisi gore rino, akachipa uye zvinoita sekunge haugone kuwana mutengi wavo? Kune vatengi!
Pakarepo 26 anozivikanwa ezvitoro cheni akave vatori vechikamu muContact Exchange, iyo yakaitika muna Ndira 25 sechikamu chekuratidzira "Mbatatisi uye Vegetables Agrotech" panzvimbo yePotato Union. Nyanzvi dzedhipatimendi rekutenga miriwo dzakaungana muhoro inotonhorera yePotato House kuti vatsvage vatengesi vane mutoro wezvigadzirwa zvemhando yepamusoro kuzvitoro zvavo.
Inodiwa: yakakura, inonaka uye yakachengeteka
Imhandoi yembatatisi yaitsvaga cheni dzekutengesa? Zvechokwadi, iyo inenge ichidiwa pakati pevatengi.
"Munharaunda yedu, mbatatisi chena inotengeswa zvakanakisa caliber 6+, yakanaka, yakatsetseka, isina hurema hwekunze," anodaro mumiriri weSamara retail cheni Pelikan neAlmond. Sergey Gudkov.
Iyo VkusVill chain yaive nezvinodiwa zvishoma zvekuonekwa kwezvigadzirwa zvayo. "Isu tinotenga kubva kune vanogadzira mbatatisi hombe, 55+, uye isina kusvibiswa, iyo yakaitwa yakaoma yekuchenesa," maneja wechigadzirwa anosimbisa nzira huru yekusarudza. Nikolay Malakhov. Uyu mutengesi anobhadhara zvakanyanya kune kuravira kwechigadzirwa. "Mbatatisi dzinofanirwa kunge dzine sitachi, dzakakora zvine mwero, dzakabikwa zvine mwero," vanogovana ruzivo. Nikolay Malakhov. “Hofisi yedu ine kicheni hombe, uye izvi zvinoita kuti tiedze zvinhu zvese zvatiri kuronga kutengesa,” anoenderera mberi achidaro nyanzvi iyi, “tinobika mbatatisi kubva kune angangotengesera zvinhu, toiravira, toona zvakaitika kumachubhu mushure mekupisa. uye kuti vane chero "zvimwe zvakakanganisika mukati."
Iyo yakakosha yakaenzana paramende yemhando yechigadzirwa cheVkusVilla kuchengetedza, saka masampula ese anoedzwa mumarabhoritari matatu akasiyana kune zvakasara zvemukati zvezvinhu zvinokuvadza zvinogona kushandiswa panguva yekurima.
Kuwanda kana kuputirwa?
Chigadzirwa chimwe nechimwe chine mutengi waro - vamiriri veketani dzekutengesa vanobvumirana mune iyi maonero. Panofanira kugara paine sarudzo muchitoro, kunyangwe pasina nzvimbo yakawanda pasherufu. "Hatikwanise kutenga zvakakura kwazvo zvezvigadzirwa, nekuti avhareji saizi yezvitoro zveVkusVill ingori 80-100 square metres. m. Asi tinogara tichipa mbatatisi zvichienderana nehuremu uye mbatatisi mu "imba" yekurongedza, mune 2,5 kg yekurongedza," anodaro. Nikolay Malakhov. - Kana mwaka wekubikisa watanga, tinopa vatengi vedu mbatatisi muvacuum packaging, zviri nyore kubikira kunze. Chikamu chakaomeswa nechando chinogara chine mbatatisi wedges ine zvinonhuwira zvakasiyana, zvakare zviri nyore uye zviri kudiwa. "
Mune hypermarkets hapana matambudziko nenzvimbo, asi kune mamwe matambudziko neiyo assortment - chikamu chezvigadzirwa zvakaiswa mumatunhu akati wandei hachina kugadzirwa zvakakwana. Chikonzero: kusada kwevarimi kuisa mari mumidziyo yekuwachisa, yekuzadza nekurongedza.
"Pane kudiwa kuri kuramba kuchikura muzvitoro zvembatatisi dzakarongedzerwa," anodaro maneja wekutenga nekusimudzira kuLenta. Alexander Kokush, - vanhu vakagadzirira kubhadhara hutano, zvakasiyana-siyana zvemhando dzekuputira uye maitiro echigadzirwa pachacho. Asi panguva ino, zvinodiwa nevatengi zvezvigadzirwa zvepamusoro zvakafukidzwa zvachose mumaguta makuru eCentral Russia, asi kumaodzanyemba, uye kunyanya muUrals neSiberia, zvakawanda zvichiri kuda kuitwa. "
Nyanzvi iyi ine chivimbo chekuti varimi vekurima avo nhasi vanotengesa mbatatisi chete yakawanda vari kushaya mukana chaiwo wekuita mari. "Mharidzo yangu kuvarimi: isu tinofanirwa kugadzira, kuunza zvigadzirwa zvitsva, kupa, semuenzaniso, mamwe marudzi ekurongedza. Izvi zvinoita kuti pave nekubhadharwa kwekurasikirwa kwemari kubva mukutengeswa kweshaft,” anodaro Alexander Kokush. - Kana mutengi achida kuwana mbatatisi isingadhure yakawanda, ngaatenge zvisingadhure. Anoratidza chido chekubhadhara kurongedza kwakanaka uye maoko akachena, mupe mukana uyu. Munhu wese anobatsirwa neizvi. Uye mugadziri anofanirwa kuchinjika uye kupindura kune zvinodiwa pamusika kuitira kuti mutengesi ashande naye zvakananga, pane kutendeukira kune vatengesi. "
Mhedzisiro yekambani mukuwedzera chikamu chezvigadzirwa zvakaputirwa zvatove zvinokatyamadza. "Zvitoro zvedu zvinopa zvinhu zvishanu zvemhando dzembatatisi dzepachivande, uye idzi hadzisi dzekurongedza kwenguva pfupi, asi mazita emhando," inozivisa nyanzvi, "tinovhara zvinodiwa nevatengi zvembatatisi dzekufashaidza, kugocha nekubheka; Tinopa Farmer's Select White uye Farmer's Select Red."
Uye zvakare pamusoro pekushaikwa kwemidziyo
Iyo yeRussia cheni yemakofi echikafu chikafu "Kroshka-Kartoshka" (yakatora chikamu muContact Exchange pamwe chete nemaketani ezvitoro) yakagadzirirawo kutaurirana nevagadziri zvakananga. Zuva nezuva anoshandisa anenge matani gumi embatatisi, asi machubhu makuru chete anodiwa pakubika, uye izvi zvinowanzova chipingamupinyi kukushandira pamwe. “Varimi vose vanofarira kutengeswa zvizere kwezvavakarima. Isu tinongogamuchira machubhu anorema kubva pa10 kusvika ku300 g, uye izvi zvinoda mari yebasa kumugadziri, "anodaro mutungamiriri wedhipatimendi rekutenga nekutengesa reKroshka-Kartoshka Group of Companies. Alina Akisheva. - Kana purazi ine otomatiki calibration mitsetse yakaiswa, hazvina kuoma kuita sarudzo. Zvikasadaro unofanira kugadzirisa nemaoko."
Nhasi, Kroshka-Kartoshka Boka reMakambani rinowanzoshanda nevatengesi vanopa zvigadzirwa zvechikamu chinodiwa, asi pakupera kwemwaka wekuchengetedza (uye mumakore akaonda kunyangwe apfuura), network inotarisana nekuvhiringidzwa kwezvinhu, uye nekudaro yakavhurika. kugovera kubva kune avo vanoda nzira yekugovera yakakura kwazvo mbatatisi.
Kusiyana sechiratidzo
Pakuenda kuchitoro kunotenga mbatatisi yekudya kwemanheru, mutengi haawanzofunga nezvemhando yechirimwa chaangada kutenga. Izvi zvinoreva here kuti hazvina basa kune network yekutengesa kuti imhando dzipi dzinopihwa nemugadziri wekurima?
“Kumutengesi ari kuita seaggregator, giredhi racho harina kukosha,” anotsanangura kudaro Alexander Kokush, - asi cheni yekutengesa inogona kuratidza zvimwe zvakasiyana-siyana zvezvigadzirwa, zvishambadzire uye nekudaro shandura iyo siyana kuita brand. Somuenzaniso, tinogona kuyeuka Sineglazka, yakakurumbira zvikuru mumakore eSoviet.” Maererano nenyanzvi, nenzira imwechete ikozvino zvinokwanisika kusimudzira zvimwe zvinovimbisa zvakasiyana-siyana zvemazuva ano, uye vatengesi vakawanda vatotanga kudzidzira mhinduro dzakadaro, nokuti zvakakosha zvikuru kuchitoro kuti vanhu vadzoke kune chimwe chigadzirwa. Asi kubudirira kunogona kuwanikwa chete nekubatanidzwa kufarira kwemugadziri uye network. Iyo yakasiyana-siyana inoshambadzirwa inofanira kugara iripo yekutengeswa.
Mukuru wevashandi vePotato Union akataurawo pamusangano uyu nezvekukosha kwekusimudzira mhando dzemhando dzemhando - kusarudzwa kwemumba Tatiana Gubina. "Mamiriro ezvinhu aripo iye zvino anoda kuti vanogadzira vagadzirise kurudzi rweRussia," akasimbisa kudaro, "asi kune akawanda emhando idzi, asi mbeu shoma. Pakati pese runyorwa, iwe unofanirwa kusarudza "nyeredzi" iyo varimi vembeu vachaparadzira, uye nekuda kweizvi iwe unofanirwa kunzwisisa izvo zvichange zvichidiwa. Tinoda kuzvipira gore rino kubasa iri. Tichaisa mhando dzeRussia sechigadzirwa chine kukosha kwakawedzera, nekuti isu tinotenda kuti chigadzirwa chedu chekuzvarwa chinofanira kutengesa zviri nani. Tichashanda pamwe chete nemacheni ezvitoro kuratidza zvigadzirwa pasherufu - uye tinovimba tichakwezva kutarisa kwevatengi. "
Geography yezvigadzirwa
Maererano nebhuku reKommersant, mitengo yekutakura zvinhu muRussia yakawedzera ne2023% muna 40, uye zvichida kukura kuchaenderera mberi. Mumamiriro ezvinhu akadaro, vatengesi vanomanikidzwa kudzikamisa huwandu hwevatengesi, vachifunga nezve kure kwemamwe mabhizinesi.
Sezvacherechedzwa Alexander KokushEhe, cheni dzese dzekutengesa dzinoedza kutenga zvinhu mumatunhu avo. Mutemo uyu unotyorwa kana nharaunda ikave isina kukwana.
"Tinosangana nechikamu chakakosha chezvinodiwa zvezvitoro zveAlmond nePelican nezvigadzirwa zvinorimwa mudunhu reSamara," anodaro. Sergey Gudkov, - asi pane nguva apo huwandu hwese hwembatatisi yemuno hunotorwa ne federal network. Kuti tirege kusara nemasherufu asina chinhu, tinotaurirana nevatengesi vanobva kune dzimwe nzvimbo, uye kwete nguva dzose ivo vari pedyo zvikuru munzvimbo. Zvino, semuenzaniso, tiri kushanda nevagadziri vembatatisi kubva kuChuvashia, uye mune iyi nyaya, kunaka kwechigadzirwa uye maitiro emumwe wedu pabasa ravo kupfuura kubhadhara mari yekufambisa. "
VkusVill retail chain yakagadzirira kutanga kushanda nemutengesi kubva kunzvimbo iri kure kana izvi zvichivabvumira kuti vawedzere mutsara nechigadzirwa chakakosha. "Pachirongwa ichi, mugadziri wembatatisi anobva kuKarachay-Cherkessia akatibata; minda yepurazi iri pakakwirira 2,5 zviuru m, zvigadzirwa zvinorimwa munzvimbo isina hutachiona, isingaite pasina kurapwa kwePPP," anopa muenzaniso. Nikolay Malakhov, "uye isu tinoona mukana mune idzi mbatatisi; tinogona kuzvipa kune vatengi sechigadzirwa chepamusoro."
Vatengesi vazhinji vanowanzoita mari yekuwedzera gore negore yekuunza mbatatisi dzekutanga kubva kumatunhu ekumaodzanyemba (Krasnodar Territory, Astrakhan Region). Panguva imwecheteyo, hapana munhu anozvipira kupa zvigadzirwa zvegoho rematsutso kubva kunzvimbo dzekuchengetera dzeCentral Russia kuenda kumaodzanyemba, uko mbatatisi inochengeterwa zvakanyanya, uye muchirimo pane kumwe kushomeka. Iyi niche - kana pasina rubatsiro rwehurumende rwekufambisa - inozadzwa nekutengesa kunze kwenyika.
Zvakavanzika zvekubatana
Nekudaro, maketani ezvitoro anotarisira kugashira kuwanda kwembatatisi kubva kune vatengesi veRussia uye vakazvipira kumisikidza kwenguva refu, kudyidzana kunobatsira.
“Mitengo yembatatisi nemuriwo inochinja gore rega-rega, nhasi pamusika pave nembatatisi dzakachipa, asi makabheji anodhura, uye mugore zvese zvinogona kunge zvasiyana,” anodaro. Sergey Gudkov, - basa redu nderekupa vatengi zvigadzirwa zvemhando yepamusoro mune chero mamiriro ezvinhu. Uye takatsunga kutaurirana nemugadziri wacho kuti afarire kushanda nesu.”
"Kune mutengesi nhasi zvakakosha kushanda zvakananga nemugadziri, izvi zvinovimbisa mavhoriyamu anodiwa uye mhando yezvinhu," ndinobvumirana naye. Alexander Kokush“Ndosaka vezvitoro vese vari kuvhura madhipatimendi ekushanda nevarimi, vachivazivisa zvavanoda, nekuparura makondirakiti ekurima.
Muna 2024, Lenta inorongawo kupa varimi vezvekurima kuti varime zvigadzirwa kuti vaodhare; zvirevo zvechibvumirano chezvekurima zvakanyatsogadziriswa kuitira kuti zvibatsire kune vese vatori vechikamu. “Chii chiri musimboti wekondirakiti yezvekurima? - Inotsanangura kutenga uye network yekuvandudza maneja. -Mutengesi anodyara mari kuti awane zvinhu zvemhando inodiwa uye vhoriyamu nemutengo usingadhure. Panguva imwecheteyo, mugadziri anowana vimbiso yekutengesa uye kunzwisisa kweiyo purofiti yaanogona kuvimba nayo. Zvinonyanya kukosha kuti mari inozowanikwa haisi pasi pemusika, kureva kuti, zvishoma pane izvo mapurazi asina kusungwa nezvisungo zvebvumirano zvakawanikwa nekutengesa chigadzirwa mumwaka wose. Kondirakiti yezvekurima haifanire kuve mutambo wedivi rimwe chete.
"Vagadziri vezvekurima vanogona kunge vaine ruzivo rwakaipa pakudyidzana nevatengesi," anoenderera mberi Alexander Kokush, - mamiriro ezvinhu akasiyana, uye chinhu chevanhu dzimwe nguva chinoshanda. Asi zvakakosha kuti unzwisise kuti hapana kana cheni imwe chete yekutengesa inofarira kucheka mutengesi wayo. "
Kune avo vakambotadza kuwana mutauro wakajairika nemanetiweki, nyanzvi inokurudzira kuti vaongorore mamiriro ezvinhu, pamwe shanda pane zvikanganiso uye vatange zvakare. Dzimwe nguva iri idanho rakaoma. “Mugadziri paanomuka zuva nezuva na4 mangwanani achienda kumunda, anoda chigadzirwa chake semwana, uye zvinomunetsa kuti abude pachena kuti zvinhu izvi hazvina kunaka. – Nyanzvi inotsinhira. - Kune vabereki, vana havana kuipa, asi cheni inotarisa pane zvinodiwa nevatengi. Kana mutengi achiona kuti chigadzirwa hachina kugadzirwa, chitoro hachichitengese uye chinorasikirwa.”
Iyo network yekutengesa haizopi mari kumugadziri, iyi haisi nheyo yezvipo, inosimbisa Alexander Kokush, asi ichapa mukana wekuiwana, yakagadzirira kuvakazve, ichifunga nezvezvido zvevarimi.
"Unogona kushanda nemanetwork," anogutsikana, "avo vanoda, kushanda."