Mitengo yekutengesa mbatatisi mwaka uno haifadze varimi, zvichivamanikidza kutsvaga nzira nyowani, dzinobatsira zvikuru dzekutengesa zvirimwa zvavo. Imwe yemhinduro dzinogona kuitika kuchinetso chemamwe mapoka emapurazi kungave kubatana pamwe nezvitoro zvepamhepo. Mumakore achangopfuura, nzvimbo dzakadai dzakavhurwa mune angangoita makuru maguta eRussia.
Sekureva kwaNielsen (kambani yepasirese yekuyera iyo inopa data uye analytics yechidzidzo chakazara chevatengi nemisika), pakutenga chikafu, maRussia vanoedza kuita sarudzo vachitsigira zvigadzirwa zvemudunhu: semuenzaniso, 81% yevakabvunzwa vanosarudza kutenga nyama inogadzirwa imomo, uye 80% vanosarudza mukaka. , miriwo - 75%, michero - 67%. Iyi sarudzo inonyanya kukonzerwa nechishuwo chekutora chigadzirwa chechisikigo nehupenyu hupfupi pasherefu.
DZIMWE DZIDZO DZEMA INTERNET
Vazhinji vaongorori veRussia e-commerce musika vanobvumirana: ine mukana wakakura wekukura. Sekureva kwaRobokassa (sevhisi yekuronga kubvuma kubhadharwa paInternet), vateereri vepamwedzi vevashandisi veRussia Internet vangangoita mamirioni makumi mapfumbamwe emwedzi pamwedzi, ayo 90% anotenga muzvitoro zvepamhepo. Sekureva kweData Insight (yekutsvagisa agency ine hunyanzvi mue-commerce musika), pane angangoita mazana matatu emazana masaiti ane online chitoro basa muRussia.
Panguva imwecheteyo, nyanzvi dzinoshevedza kutengeserana kwepamhepo mune zvigadzirwa nzvimbo inovimbisa kwazvo yekudyara, sezvo chikamu ichi munyika yedu chiri kutanga kutanga. Hazvina kuitika kuti vazhinji vekunze uye vezvematongerwo enyika vezvekutengesa network vari kushingairira kuvhura yavo yeInternet mapurojekiti.
Asi mukufanana pamwe nehofori dzechikafu, kune akawanda makuru uye madiki madiki ekutengesa zvigadzirwa zvepurazi pamusika. Zvitoro zvepamhepo pane ino nzira zvinosangana nezvakakodzera zvazvino maitiro: anobatsira vatengi kutenga chikafu chine hutano pasina kushandisa nguva nesimba.
ZVINOSHANDA SEI?
Chitoro chepamhepo, sekutsanangurwa neWikipedia, saiti inotengesa zvinhu pamusoro peInternet. Ino bvumira vashandisi online sarudza chigadzirwa, isa odha, ronga kuendesa uye ubhadhare kutenga kwavo.
Chitoro chepamhepo chezvigadzirwa zvepurazi kazhinji zvinopa vatengi vayo zvigadzirwa zvakasiyana siyana, zvinosanganisira zvigadzirwa zvemukaka, nyama uye semi-apedza nyama zvigadzirwa, mazai, chezi, makeke anogadzirwa, tii yemakwenzi, huchi ... Miriwo uye mbatatisi kazhinji hazvisi zvekutanga mune ino inonaka renji. chinzvimbo. Uye, zvisinei, ivo vari kudiwa pakati pevatengi: pavanotenga chimedu chebhekoni remusha, vashoma vanhu vanoramba kuwedzera mashoma makirogiramu ematehwe emumusha anotemesa kuodha, kunyanya sezvo mutengo wekutenga uchizochinja zvishoma, uye wekutakura anoendesa mutoro unorema kusvika pamusuwo wemba.
Zita roga roga (kana boka remazita) chechigadzirwa chinomiririrwa nemugadziri akasarudzika. Zvinoenderana nechibvumirano neiyo saiti yeInternet, anofanira kuongorora kuwanikwa kwenzvimbo dzake uye nenguva - mukati mezuva rimwe chete kana maviri - zvinoenderana nemirau yekufambisa, uvaendese kunzvimbo yekutora (kana kunanga kune mutengi) kana zvichizoitika.
Nekudaro, saiti iyi inogona kunge iine akati wandei zvinopihwa kamwechete zvembatatisi, beet, karoti, nezvimwe kubva kune vakasiyana vanotengesa - kuitira kuti anogona mutengi ave nesarudzo
Basa repuratifomu yepamhepo kukwezva uye kuchengetedza vatengi. Saizvozvo, izvo zvinodhura zvevarongi vebhizinesi iri hazvingori chete zvemitengo yekugadzira nekuchengetedza mashandiro enzvimbo uye nemitengo yekuronga kuendesa tsamba (kana paine). Basa rekusimudzira nekusimudzira kwechitoro rakakosha kwazvo.
Ndiani anobatsirwa?
Iyo purazi yechero chikamu inogona kutengesa zvigadzirwa zvayo ichishandisa nzvimbo dzeInternet, hapana zvirambidzo zviri pamutemo, asi pachokwadi iyi fomati iri nyore kumabhizinesi madiki ayo anokura zvishoma zvigadzirwa uye asingakwanise kuronga kuendesa kwakawanda kumaketani ekutengesa. Kupinda muInternet nzvimbo, purazi rinowana mukana wekutengesa nemutengo unogutsa chigadzirwa nemutengo wakakwira pakutanga (tichienzanisa nezvigadzirwa zvekurima zvekurima) - pasi pemamwe mamiriro, hongu. Pakati pavo - iko kuda kushanda nemadiki madhiraini uye yakanyatsofungidzirwa-kunze dhizaini yekuendesa.
"Isu takagadzirira kupa saiti kune chero mabhizinesi," anodaro Marat Sungatullin, murongi wechitoro chepurazi "Korova Mu" (Kazan), "asi chokwadi tiri kushanda nemapurazi madiki emhuri. Kazhinji kazhinji, vatinoshanda navo mapurazi ari padyo neguta uye vatove nemapoinzi avo ekutengesa ipapo, zvinoreva kuti vane hurongwa hwekugadzira zvinhu.
Chikuva chedu chinovabatsira kuti vawedzere kutengesa kwavo ”. Masayiti eInternet inzvimbo yakanaka yekutengesa eco- uye bio-zvigadzirwa. “Purazi redu rine makore mashanu ekuberekwa, uye kubva mugore rekutanga tave kushandira pamwe nezvitoro zvepamhepo. Iyi ndiyo sarudzo chaiyo kwatiri. - Anotsanangura Ekaterina Shagova, maneja weiyo eco-purazi "Vasilki" (dunhu reMoscow). - Icho chokwadi ndechekuti isu hatigadzirise mbatatisi nemiriwo nenzira ipi neipi tisati taisa muchigadziro, isu tine mupenyu, wakachena chigadzirwa, hupenyu hwayo kunze kwekuchengetera hauna kureba "Uye pano tinogashira zvakatemwa, izvo zvatinokurumidza kugadzirisa, uye chigadzirwa mukati memazuva maviri kana matatu chinowira zvakananga mumaoko emutengi."
HUNHU HWEZVINHU, KANA KUTI KUTAURA KATI MUBHUKA
Imwe yematambudziko akakosha mukushanda kwechitoro chepamhepo: kusavimbika kwemutengi kwehunhu hwechigadzirwa, zvivakwa izvo mutengi anomanikidzwa kuongorora kubva pamufananidzo. Muchokwadi, hadzisi nzvimbo dzese dzeInternet dzinoongorora zvinotumirwa nemurimi kumutengi. Asi izvi hazvireve zvachose kuti mutengi anomhanyisa njodzi yekuwana chakaremara chigadzirwa, mukurumbira njodzi dzakanyanya kukwirira. Imwe chete isina kunaka online ongororo inogona kudonhedza kutengesa kune rese chitoro. Naizvozvo, sekutonga, chero chigadzirwa chisingadiwe nemutengi chinodzoserwa pasina hurukuro. Nevatengesi vanopa zvigadzirwa zvemhando yepamusoro (pamwe nekukanganwa nezvekuodha kana kunonoka kuendesa), zvitoro zvinosiya zvisina kuzvidemba.
Asi izvi zviri pamamiriro ekuti chitoro chinoshanda chaizvo nevarimi. Hazvishamise kuti varidzi vemasayiti chaiwo vanyengedze vatengi nemaune. Vanotenga mabatch emiedzo yezvigadzirwa kubva kumapurazi anozivikanwa mudunhu, vanodhirowa mapeji evarimi pamawebhusaiti avo - nerondedzero yemhando dzakasiyana uye mifananidzo yeminda, zvitupa zvekutenderana zvinoenderana nemhando yembatatisi, uye ... ndipo panoperera kubatana. Kupfuurirazve, chitoro chinotengesa chinyararire zvinhu zvaro, asi pasi pekufungidzira kwezvigadzirwa zvepurazi. Ivan Pireyev, mukuru wepurazi kubva mudunhu reNovgorod, anoti nhasi pikicha yake neruzivo nezve mhando dzematapiri dzinogadzirwa nebhizinesi rake dzakatumirwa pamapeji ezvitoro zvishanu kana zvitanhatu zveSt.Petersburg online, mune mamwe anonzi ndiye chete mutengesi wembatatisi, kutengesa zvinhu kuri kuenda kushingairira, asi hapana mumwe wevamiriri vezvitoro anotendeukira kuna murimi weNovgorod kuti awane zvigadzirwa.
PRICING
Mhando yemitengo yematapiri muzvitoro zvepamhepo yakakura. Kwe kilogiramu yematuber, nzvimbo dzakasiyana dzinokumbira kubva pamakumi maviri kusvika mazana matatu ema ruble. Chigadzirwa chinodhura zvakanyanya chinopihwa kune vatengi veguta uye kazhinji kazhinji pasi pezita rezita "zvigadzirwa zvakatipoteredza".
Chii chinoumba mutengo wechigadzirwa uye zviyero zvaro zvasara nemurimi? Chitoro chimwe nechimwe chine mazwi ayo ekubatirana. Iwo makuru markups ndeavo avo vanonunura zvizere zvinhu zvechigadzirwa uye vanozvimiririra vari kuita kwavo kwekuchengetedza uye kwakanangwa kuendesa. Zvese zvinodhura, chokwadika, zvinopera mune yekupedzisira mutengo. Asi mamwe masayiti anokoshesawo masevhisi avo: kumutengo wechigadzirwa (icho chinoziviswa nemurimi iyeye), zvitoro zveguta guru zvinowedzerwa kubva pa70 kusvika 100%. Kunyangwe kana iyo Internet chikuva ichifarira kuwedzera kutengesa, zvikumbiro zvinogona kuve zvakadzikira zvakanyanya.
Chitoro chinozivikanwa cheMoscow "Idya derevenskoe", semuenzaniso, inotora komisheni ye25-35% pamasevhisi ayo, uye chitoro chepurazi "Korova Mu" chinowanzo shandira mahara. "Kusvikira saiti yawana mukana wakanaka, hatizowedzere chikamu chedu kumitengo yevarimi," anotsanangura Marat Sungatullin, "zvingangoita, tichashanda zvinoenderana nemirau iyi kusvika kumagumo kwe2019".
WENYU SHOP
Kutariswa kupfupi kwemitengo pamawebhusaiti kunowanzoita kuti mugadziri azvibvunze: anoda murevereri here? Iyo purazi, iyo ine akati wandei emhando yepamusoro zvigadzirwa mune yayo musanganiswa, yayo yekuchengetera uye mota dzekuendesa maodha, inokwanisa chaizvo kuvhura yayo yepamhepo chitoro.
Kune mienzaniso yenzvimbo dzakadai pamambure, asi zvakadaro, online commerce iri yega uye isiri yakapusa mhando bhizinesi. Kunze kwezvitoro zvakawanda zvinowoneka pamusika gore rega rega, vashoma chete ndivo vanobudirira chaizvo: avo vakakwanisa kukwezva vatengi nezvigadzirwa zvinonakidza, vanopa yakakwira mhando yehutano uye sevhisi, uye panguva imwechete yakaramba iri purofiti. Uku kunonetsa kune nyanzvi.
Nyanzvi dzeEuromonitor Dzenyika Dzepasi Pese dzinofungidzira kuti kutengesa online chikafu kuchapetwa katatu pasirese mumakore anotevera. Nekudaro, na2022, 3% yeiyo yakazara chikafu chinowanikwa chichatengeswa kuburikidza neInternet. Iye zvino munyika chete 1% yezvinhu zvakadaro zvinotengeswa kuburikidza neInternet.