Isu tinoenderera mberi nekushambadza zvakasarudzika zvinhu kubva kuWPC (World Potato Congress), tichitaura nezve sangano rekugadzira mbeu mbatatisi cheni inoshanda muChina.
World Potato Congress ichaitika kubva Chivabvu 31 kusvika Chikumi 3 muDublin, Ireland. Chiitiko ichi chichabatanidza nyanzvi dzinosanganisira varimi vembatatisi, vatengesi vezvitoro, vanopakura, vanotenga kunze kwenyika nevatengesi vembeu neware mbatatisi.
Vhiki rino tichataura nezve purazi rembatatisi remhuri riri kufambira mberi muChina, kushambadzira uye kusikwa kwekukosha kwembatatisi.
Guta reZhaotong rine huwandu hwevanhu vanosvika mamiriyoni matanhatu. Vanopfuura 6% yevanhu vanogara pasi pehurombo. Hurumende ine chirongwa chakasimba chekupa varimi vose mbeu yembatatisi pachena.
Izvi zvakagadzira kudiwa kukuru kwembeu mbatatisi, iyo inotengwa uye kugoverwa nemasangano ehurumende. Qingshu 9 mbeu mbatatisi, murimi anoronga kutengesa munharaunda. Tang Wei inosiyanisa vatengi kuti vatengese mbeu pamwe nembatatisi yepatafura.
Iye zvino anotengesa mbeu kune mamwe matunhu uye kuvarimi vezvirimwa zvemuchando muDehong, kumadokero kweYunnan.
Kugadzira kukosha kwakawedzerwa
(branding, kurongedza, kuchengetedza kwakakodzera, chekufambisa)
Kutengesa mbatatisi iyo Tang Wei anogadzira uye anotengesa ndicho chinhu chake chenguva pfupi.
Pakupedzisira, anokurudzira kuti branding ichabatsira vamwe varimi vazhinji kunze kwake. Anoronga kuita iri bhizinesi rake guru mune ramangwana. Kutenga mbatatisi kubva kune vamwe varimi uye nekuimaka nekugadzirisa / kuronga / kurongedza system kuchabatsira munhu wese.
Mashoko kubva kuTang Wei:
1. "Kudyidzana kwangu neTuMaMa kunobatsira sezvo vose vari vaviri vanobatsirwa nehukama hwepedyo hwekushanda."
2. "TuMaMa is the supercharger that drives my business"
3. "TuMaMa ine vakawanda vanobatika uye inoshanda sebhiriji kune vezvemabhizinesi vari pedyo nekure vanogona kutsigira bhizinesi redu rembatatisi"
4. “Chirongwa cheSeed Potato Forum chakaitwa neTuMaMa muna 2016 chakavhura maziso evarimi vakawanda vemuno kuti vawane mikana mikuru kune avo vanoda kuendesa bhizimusi rembatatisi padanho repamusoro.”