Mukati megadziriro yechirongwa, mapurazi mashanu eRussia, ari vanobatana neBelaya Dacha Boka reMakambani, achagamuchira rubatsiro rwakanangidzirwa kupasa chiziviso chepasi rose uye vachakwanisa kuve vatengesi veMcDonald's
McDonald's inozivisa kuvhurwa kwechikamu chekutanga chechirongwa chakapihwa rubatsiro chakanangana nekutsigira varimi veRussia. Mapurazi anopfuura makumi maviri kubva kumatunhu gumi nematanhatu eRussia, achishandira pamwe neBelaya Dacha Boka reMakambani, vakapinda mairi.
Parizvino McDonald's inogamuchira zvigadzirwa kubva ku160 vatengesi veRussia. Ivo, zvakare, vanoshandisa zvigadzirwa kubva pamapurazi anodarika mazana mana anoshanda muzvikamu zvekurima senge kuberekesa mombe, kurima letisi, magaka, mbatatisi, uye mapurazi emukaka kupa zvigadzirwa kumabhizimusi enetiweki. Kuvhurwa kwechirongwa chekutsigira varimi veletisi idanho rekutanga rechirongwa chikuru cheMcDonald chakanangana nekuvandudza mapurazi muRussia uye, nekudaro, kuwedzera huwandu hwezvakanaka zvigadzirwa pamusika. Kune varimi pachavo, izvi zvinoreva mukana wekushandira pamwe nemamwe makambani makuru, kuwedzera kukura uye mukana wekuvandudza bhizinesi munzvimbo dzakasiyana dzeRussia. Mune ramangwana, zvirongwa zvaMcDonald zvekuwedzera chirongwa ichi kufukidza zvikamu zvakasiyana zvezvirimwa.
Mukubatana nekusimudzirwa kwekushandurwa kwemambure emakambani eMcDonald muRussia, kambani inofarira kuwedzera geography yezvinhu uye yakasarudza, kutanga kwezvose, kutsigira avo varimi vekurima vari kutora matanho ekutanga mukukura lettuce. Kuti vatore chikamu muchirongwa ichi, mapurazi mashanu akasarudzwa kubva kuAstrakhan kuenda kuNovosibirsk, iyo yakapasa sarudzo yakasarudzika zvichienderana nezvinodiwa zvinotevera: kugadzirwa uye otomatiki maitiro, kuchengetedzwa kwechikafu uye mhando yezvigadzirwa, matekinoroji ekuchengetedza zviwanikwa uye, zvakanyanya kukosha, kuda kusimudzira uye kuunza matekinoroji matsva. Zvinoenderana nezvakabuda padanho rekutanga rechirongwa, zvipo zvakatambirwa na: Vitaly Iotov (dunhu reMoscow), Vladimir Kim (Tula dunhu), Vladislav Lupine (Krasnodar dunhu), pamwe naSergey Bystrykh naRazil Sungatov vekuNovosibirsk neAstrakhan matunhu, zvichiteerana. Kuwana Chitupa cheGlobal GAP kuchabvumidza mapurazi avo kwete chete kuti vawane kuzivikanwa kwemhando yepamusoro uye kuchengetedzeka kwezvigadzirwa zvavo, asiwo kuzvivhurira misika mitsva.
McDonald's inoita chimwe chezvinhu zvakaomesesa zvinodiwa pamusika weRussia kune vanotengesa zvigadzirwa, kunyanya, zvinosungirwa kuve nehunhu hwepasi rose uye chengetedzo chitupa zvinoenderana neGlobal GAP standard.Vakakunda pachirongwa ichi muna 2021 vanowana rubatsiro rwakanangidzirwa Kupasa ichi chitupa - izvi zvichavatendera kuti vawedzere kukwikwidza kwavo mumusika wepasi rose uye vave vatengesi veMcDonald.
Iyo kambani ine basa rakanyanya mukusarudza vanotengesa - ivo vanopfuura nematanho akati wandei emacheki ekutevedzera nemhando dzepasi rese dzekugadzira. “Tinodada nekuti vatengesi vedu vatungamiriri munzvimbo yeRussia-maindasitiri. Nhasi 99% yezvigadzirwa zvaMcDonald zvakagadzirwa muRussia, zvichiteerana nemitemo yeRussia neyekunze, ”akadaro Irina Korshunova, Director Mukuru weQuality Assurance neQual Assurance uye Sustainable Development kuMcDonald's kuRussia. "Kuvhurwa kwechirongwa chemari yakapihwa varimi vemuno idanho rinonzwisisika pabasa redu kutsigira agro-maindasitiri uye hupfumi hweRussia hwese. Chirongwa ichi chinobatsira vese varimi uye veMcDonald's: zvakakosha kuti isu tigamuchire zvigadzirwa zvemhando yepamusoro nguva dzese, uye izvi zvinoenderana nekuwanika kwemhando yepamusoro zvigadzirwa. Kune varimi, kutora chikamu muchirongwa mukana wekuwana musika wekutengesa wakavimbiswa ”.
"Belaya Dacha piyona uye mutungamiri wemusika wesaladi muRussia. Isu taive vekutanga kutanga kugovera iceberg yakatemerwa kuMcDonald's muna 1994, apo ivo vaisaziva chero chinhu nezvekurima iceberg lettuce. Nhasi, nekuda kwechiitiko chakaunganidzwa, Belaya Dacha ari kushingaira kuvandudza kurima kwayo muminda uye chibvumirano pamwe nevarimi vanobva kumatunhu akasiyana eRussia, zvichibatsira kuunza nzira dzakanakisa dzekurima zvirimwa zvehadhi. Iyo kambani yekambani agronomic sevhisi inopa kuraira, kuongorora uye kubatsira kuona kutevedza zviyero zvepasi rose, anodaro Vadim Matusevich, General Director weAgroholding Belaya Dacha. "Chirongwa chekubatana pamwe neMcDonald's chiri kupa mupiro wakakosha mukuona kukosha kwekuzadzisa zviyero zvemhando yepamusoro zvevarimi mumunda."