Iyo Magnit retail cheni iri kuyedza modhi nyowani yekushanda nemapurazi - aggregator yekutenga uye kugovera zvigadzirwa zvepapurazi zvine huwandu hwakawanda hwekuwedzera masevhisi emapurazi madiki. Kuburikidza neaggregator, varimi vachakwanisa kupa zvigadzirwa zvavo kwete kuzvitoro zveMagnit chete, asiwo kune mamwe maketani ezvitoro, pamwe chete neHoReCa mabhizinesi nemakambani ekugadzira. Chirongwa chekuyedza "Magnit" chiri kuitwa pamwe chete neHurumende yeDunhu reTula kubva muna Mbudzi 2022.
Iyo inonangwa modhi yeaggregator haitore chete kuvepo kwezvivakwa zvemuviri zvepakati pekupa zvigadzirwa zvepapurazi, asiwo kupihwa kwehunyanzvi masevhisi. Zvigadzirwa kubva kuvarimi zvinosvika kunzvimbo yedunhu, kwazvinogadziriswa (kuwacha, kurongedza, kurongedza, nezvimwewo), zvino zvinotumirwa kungave kune iri padyo nzvimbo yekugovera kana zvakananga kuzvitoro.
Musiyano wakakosha pakati peiyo yakanangwa modhi yeMagnit aggregator uye mhinduro dziri kuwanikwa zvakanyanya pamusika nhasi, kusanganisira nzvimbo dzekugovera zvitoro, irutsigiro rwevarimi pachetani yese "kubva kumunda kusvika pasherufu." Pamusoro pekuisa pakati pekutenga uye zvekushandisa, iyo aggregator inoyedzerwa neMagnit inopa kubvunzana kuvarimi nezvenyaya dzekugadzira nekutengesa zvigadzirwa, zvirongwa zvekutsigira uye kugamuchira rubatsiro, inopa data yekuongorora, inobhadhara mari yekutenga zvigadzirwa (mbeu, fetereza, chikafu. ) nemidziyo, inodzidzisa vashandi vepapurazi, inopa rutsigiro mukunyorwa kwechigadzirwa, nezvimwe.
Nhasi, varimi makumi matatu nematanhatu vari kutoshanda pahwaro hwekutanga aggregator iyo Magnit yakatangwa mudunhu reTula. Zvigadzirwa zvavo zvinosanganiswa uye zvinogadziriswa panzvimbo yakasarudzika, mushure mezvo zvinotumirwa kuzvitoro zveketani. Mhando yezvigadzirwa zvinopihwa zvinosanganisira mukaka uye zvigadzirwa zvemukaka, nyama deli, hove nyowani nemiriwo. Sechikamu chemutyairi, Magnit anopedzisa zvibvumirano zviri nyore nevarimi. Pamusoro pezvo, kambani yakagadzira nzira dzakasiyana dzekugamuchira zvigadzirwa panzvimbo yekugovera uye munzvimbo dzekutengesa. Logistics yezvigadzirwa zvepurazi inoitwa nekutakura kwekambani, uye masherufu akakosha anopihwa iyo muzvitoro zvedunhu.
Pamwe chete nevarimi veTula, Magnit inoshanda pamatanho ebhizinesi pamatanho ekufambisa, kugadzirisa, kuchengetedza uye kutengesa zvinhu, uye inovandudza zviyero zvezvigadzirwa zvepurazi. Mutengesi ari kuyedza mhinduro dzeIT dzekuronga maodha, manejimendi ekufambisa, nezvimwe. Panguva imwecheteyo, Magnit iri kushanda kuisa pakati kutengwa kwezvinhu zvakasvibirira uye michina yevatori vechikamu, kuronga kutengesa kwezvigadzirwa kunze kweiyo kambani, kugadzira zvivakwa zvekugadzira zvigadzirwa. , unza maitiro epamusoro ekutarisira uye matekinoroji matsva.
Somugumisiro wepurojekiti, vagadziri vadiki vasati vawana mukana wekugadzira zvigadzirwa zvemhando yakatarwa vachakwanisa kupa zvinhu zvavo kumasherufu eMagnit, mamwe maketani uye HoReCa. Munguva pfupi iri kutevera, Magnit ichapfupisa mhedzisiro yemutyairi uye obva aita sarudzo yekuwedzera chirongwa.
Alexey Stepin, Gurukota rezvekurima reDunhu reTula:
“Kugona kwemusika weRussia wezvigadzirwa zvepapurazi kwakakura. Asi varimi vakatarisana nematambudziko akawanda ane chekuita nekuwaniswa nzira dzekugovera, kudhura kwemidziyo nemidziyo, kushomeka kwemari yekushandisa mumwaka wakasarudzika, kushaikwa kwevashandi vanokwanisa, uye kurasikirwa kwegoho nekuda kwekushaikwa kwekuchengetedza. Magnit inopa mhinduro kumatambudziko aya, zvichibva paruzivo rwayo rwakakura rwekushanda nemabhizinesi madiki. Kusiyana neyechinyakare modhi, iyo aggregator, yatiri kuyedza pamwe chete mudunhu reTula, ichapa mapurazi madiki kwete chete negedhi rekugovera, asiwo nehuwandu hwakazara hwemasevhisi ane hukama - kubva rubatsiro mukusarudza michina, kugadzira assortment, chigadzirwa. certification, kupa mari yekutenga zvigadzirwa, nzira dzekugadzira uye nezvimwe.".
Egor Shumilin, director director wezvitsva zvigadzirwa assortment paMagnit retail chain:
“Ongororo yatakaita pamusika inoratidza kufarira zvikuru zvinhu zvepapurazi: 90% yevatengi vakaongororwa vakagadzirira kuzvitenga. Panguva imwecheteyo, ruzhinji rwevatengi vanocherechedza kuti vakagadzirira kutenga zvigadzirwa zvepurazi kakawanda kana vachidhura zvishoma uye vakavimbiswa kuva vepamusoro uye vakachengeteka. Ndiwo matambudziko aya ayo chirongwa chedu chitsva chichagadzirisa, iyo pfungwa yatiri kuyedza mudunhu reTula. Yakanangana nemapurazi madiki chaiwo anoda rutsigiro rwakakwana. Zvichienderana nemhedzisiro yemutyairi, isu tinoronga kugadzira yakanakisa sevhisi modhi yeaggregator, iyo inorerutsa nzira yekupinda mukutengesa kune varimi, uye zvakare ichabatsira kuita kuti bhizinesi ravo rishande uye rienderere mberi. "
Sergey Mitin, Mutevedzeri Wekutanga Sachigaro weFederation Council Committee yezvekurima uye Chikafu Policy uye Management yezvakatipoteredza:
"Hapana pfungwa yakadai se "murimi" kana "mugadziri wezvigadzirwa zvepurazi" mumutemo. Nhasi, murimi anogona kunge ari murimi akarima chimwe chinhu pamunda wake nemaoko ake, kana mutengesi akaunza miriwo kubva kunyika dzakavakidzana. Izvi zvinokanganisa kusimukira kwekurima uye hazvitenderi avo vanodzida kuti vatore mukana wakakwana wematanho ekutsigira. Izvi zvakakoshawo kune purojekiti yekuyedza yeaggregator yakatangwa naMagnit. Vatengi vane chivimbo chekuti zvigadzirwa zvepapurazi zvinogadzirwa kubva kune zvakasikwa mbishi, izvo zvinonaka kwazvo, zvine hutano, uye zvakatipoteredza. Nekudaro, nzira dzakajeka dze "zvigadzirwa zvepurazi" hazvitaurwe chero kupi; vagadziri vanotora mukana weizvi, vachishandisa "mapurazi" mazita, ayo anotsausa vagari. Panyaya iyi, ndinotenda kuti kuona kuti “murimi” ndiani uye kuti “zvigadzirwa zvepapurazi” ndezvipi zvinonyanya kukosha, basa rekukurumidzira iro nyika inoda kugadzirisa munguva pfupi iri kutevera. Basa rakadaro rave kuitwa panzvimbo yeFederation Council Committee yeAgricultural-Industrial Policy uye Environmental Management. "
Magnit arikushingairira kuvandudza hukama nemapurazi uye nevatengesi venzvimbo. Muna 2014, mutengesi akagadzira chimiro chezvitoro zvepurazi munzvimbo dzezvitoro zvayo. Nhasi, nzvimbo dzakakosha dzine zvigadzirwa zvepurazi zvinounzwa muzvitoro zvikuru zvekambani uye hypermarkets. Kubva 2016, Magnit anga achishanda nevarimi vekurima mudzimba kuburikidza nehurongwa hwekondirakiti hwekurima, vachipedzisa zvibvumirano zvenguva refu nemavhoriyamu akavimbiswa. Mugove wezvigadzirwa zvepurazi mune zvigadzirwa zvakadaro ndeye 45%. Muna 2021, kambani yakagadzira chibvumirano chakareruka chekugovera kune vadiki vanogadzira zvekurima. Yakatoshandiswa nevakawanda veMagnit vanobatana muRussia yese.
Parizvino, Magnit inoshanda pamwe nemapurazi anopfuura mazana mana nemakumi maviri nevarimi vadiki vekurima. Muna 420, mutengo wezvigadzirwa zvepapurazi mukutengesa network wakawedzera ne2022% uye wakasvika 35 bhiriyoni rubles.
PaMagnit, zvigadzirwa zvemapurazi zvinoratidzwa zvakanyanya muzvikamu zvezvitsva, pamwe nemichero nemiriwo. Mapurazi madiki anopa network nemukaka, chizi nezvimwe zvinogadzirwa nemukaka, nyama nehuku, nyama inonaka nehove dzinonaka, miriwo ye borscht, maapuro nemabheri. Huwandu hwezvigadzirwa zvemapurazi mumaketani emhando pakupera kwa2022 yaive ingangoita 1 SKU (+ 900% zvichienzaniswa ne54).