Mumakore maviri, iyo Magnit retail cheni inozonyatso kuzadzisa kudiwa kwemiriwo yeRussia nemichero kuburikidza nemidziyo iri pasi pezvibvumirano zvekurima - zvibvumirano zvenguva refu nevagadziri vekurima vekumba vane mavhoriyamu akavimbiswa.
Muna 2022, huwandu hwekupihwa kwemiriwo yeRussia nemichero kuzvitoro zveMagnit pasi pezvibvumirano zvekurima zvakapfuura zviuru mazana matatu nemakumi mana ematani, iyo yaive rekodhi nhamba uye yakapfuura mhedzisiro ye340 ne11%. Chikamu chikuru chekugovera chinowira pamiti ye borscht (beet, kabichi, mbatatisi, karoti). Mukuwedzera, dzungu, turnips, celery, pamwe nemaapuro, mavise nezvimwe zvirimwa zvinopiwa pasi pezvibvumirano zvekurima.
Pakupera kwegore rapfuura, migove yemiriwo nemichero yakapihwa kuzvitoro sechikamu chechibvumirano chekurima yakapfuura 30% yekutengesa kwese kwezvigadzirwa izvi. Muna 2023, huwandu hwezvipo pasi pezvibvumirano zvekurima huchawedzera kusvika kune mazana mana ezviuru zvematani, uye chikamu chichawedzera kusvika ku400%. Mune rimwe gore, miriwo yeRussia uye michero inopihwa kuburikidza nevarimi vezvekurima ichaverengera inopfuura 50% yekutengesa, inova ndiyo inotarirwa cheni yekutengesa. Nekudaro, Magnit inenge ichizadzisa zvizere kudiwa kukuru kwemiriwo nemichero kuburikidza nemidziyo pasi pezvibvumirano zvekurima.
Chinhu chakakosha mukukura nekukurumidza kwezvinhu mukati mehurongwa hwekondirakiti yezvekurima kuchave kuwedzera kwehuwandu hwevatengesi. Parizvino, Magnit inoshanda pamwe nevagadziri vepamba makumi manomwe nenomwe pasi pezvibvumirano zvenguva refu (gumi nevaviri vavo vatengesi vatsva vakaonekwa muna 77). Dziva revatengesi vanodyidzana rinosanganisira ese mapurazi madiki nemabhizinesi makuru ane makumi ezviuru emahekita eminda yekurima. Geography yevagadziri inofukidza nzvimbo dzakawanda dzeRussian Federation - kubva kuDagestan kumaodzanyemba, nzvimbo yePskov kuchamhembe kwakadziva kumadokero uye Novosibirsk nharaunda kumabvazuva.
Zvibvumirano zvekurima nevarimi vedzimba zvibvumirano zvenguva refu zvekugovera zvirimwa zvemangwana zvine mavhoriyamu akatarwa. Iyi nzira inobvumira mutengesi kuti awedzere kuwanikwa kwezvinhu pasherufu uye kuwedzera kutengesa kutengesa. Vagadziri vezvekurima, ivo vanogashira yakavimbiswa nzira yekugovera uye rutsigiro pamatanho ese ekudyidzana netiweki. Semuyenzaniso, Magnit inofambira mberi kune vanodyidzana nayo, ichivapa mari yekutenga mbeu, fetiraiza, michina nemidziyo, inoronga macheki eongororo yezvigadzirwa munzvimbo dzinochengeterwa vatengesi kuti vadzivise kudzoka, uye inopa mukana wekutengesa kunze zvigadzirwa nekutengesa network kutakura. . Sechikamu cherutsigiro rwezvekurima, nyanzvi dzezvekurima dzekambani iyi dzinogara dzichishanyira mabhizinesi kubva panguva yekugadzirira kudyara kusvika pakukohwa nekuchengetedza zvigadzirwa.
Evgeniy Sluchevsky, mutungamiriri wezvekurima uye maindasitiri eMagnit retail chain:
“Zvibvumirano zvekurima muenzaniso wakajeka wekushandira pamwe kunobatsira nevarimi vemudzimba. Kuburikidza nechibvumirano chekurima, cheni yekutengesa inotenga miriwo nemichero pasina vamiriri, izvo zvine mhedzisiro yakanaka pamitengo, uye zvakare inodzora cheni yese yekugadzira - kubva mukutenderera kwezvirimwa kusvika pakutakura. Naizvozvo, isu tichashinga kusimudzira nzvimbo iyi tichishandisa nzira inoshanduka: takagadzirira kushanda nechero bato muchikamu chekugovera uye kuvaka kudyidzana kwenguva refu kunobvumira vanobatana kuronga pamwe chete budiriro. "