Lay's brand ichavandudza kurongedza kwayo uye logo kekutanga mumakore gumi nemaviri. Iyo chip inogadzira inozotangazve webhusaiti yayo yepamutemo kuratidza shanduko dhizaini.
Yekutanga kugadzirisazve kubvira 2007 ichaitwa neiyo Lay's brand ye mbatatisi machipisi (ndeyaPepsiCo). Chips mupakeji nyowani inotanga kuoneka muUS neCanada, uyezve mune mimwe misika.
Lay's yakaita kuti logo iite diki, yakachinja font uye iyo angle yemifananidzo. Nekudzokororwazve, iyo chip inogadzira inotarisira kukwezva vazhinji vevateereri vadiki.
Mukuru weFrito-Lay John Guerra akati kambani iyi yaida kuratidza kuburikidza neyakagadzirwa nyowani kuti Lay's "inonakidza uye inonaka marangi." Iwo machipisi anotanga kuoneka mupakeji nyowani muUS neCanada, uyezve mune mimwe misika.
Source: https://www.retail.ru/