Sechikamu chePepsiCo's Sustainable Development Strategic Inotarisira Chinangwa, iro raLay anotanga mushandirapamwe wakanangana nehukama "Goverana kunyemwerera naLay's". 1 ruble * kubva pasuru yega yega yeLay inoenda kune Akanakisa Shamwari Foundation yeRutsigiro rweVanhu vane Dziviriro neIntellectual Disability (NRII) yekumisikidza chirongwa chinosanganisira chehukama
"Goverana Smiles NaLay's" ndiwo mushandirapamwe mutsva wekushambadzira. Hushamwari ndechimwe chezvikonzero zvikuru zvekunyemwerera, uye zvakakosha kubatsira avo vedu vanoomerwa nekuwana shamwari dzechokwadi. Sechikamu chemushandirapamwe, raLay's brand inotsigira Yakanyanya Shamwari Foundation, iyo inobatsira vanhu vane hurema uye hwekuremara kwehungwaru (IDIs) kuwana shamwari uye kuwana nyika izere nekunyemwerera navo.
Daniel naMaria vakatanga kutaurirana vari mukirasi "Shamwari dzepamoyo" mumutauro weChirungu. Asi zvakazoitika kuti vakomana vane zvakawanda zvakajairika zvido. Iye zvino imwe neimwe yemisangano yavo inovabvumidza kuti vadzidze chimwe chinhu chitsva: vakomana vanoenda kunoshanyirana, kupemberera mazuva ekuberekwa pamwe chete, kuuya kumibvunzo uye kushanyira mamuseum.
Ushamwari hwaDaniel naMariya - imwe yenyaya idzodzo pane saiti yeakanakisa Shamwari Foundationizvo zvakakurudzira iyo brand kuti vashande pamwe nenheyo sechikamu cheGovanai Kunyemwerera pamwe nemushandirapamwe waLay.
Munguva yese yezhizha, 1 ruble * kubva pasuru yega yega yemachipisi aLay akatengeswa anozotumirwa achinyemwerera * kune yakanakisa Shamwari homwe yekumisikidza chirongwa chehushamwari *, uye Daniel naMaria vachave zviso zveGovanai Kunyemwerera pamwe nemushandirapamwe waLay. .
Unosanganisirwa hushamwari hauna kusiyana neyakajairika: vakomana vanoenda kumakirasi ekudzidzira, kune skating rink, bowling, kune cafe, kushanya, ivo vanongofamba nekugovana kunyemwerera pamwe chete. Kunyangwe chinhambwe hachisi chipingaidzo - unogona kutaurirana neshamwari online. Zvakare, vatori vechikamu vechikamu cheVakanakisa Shamwari vanowana rutsigiro rwakakodzera uye rubatsiro mukusimudzira kwega uye kuwanikwa kwevashandi neruzivo rwehunyanzvi uye hunyanzvi hwehupenyu hwekuzvimirira
Kutenda rutsigiro rwaLay, iyo Yakanakisa Shamwari Foundation inokwanisa kuwedzera chiyero uye jogirafi yechirongwa chehushamwari. Kusvikira pakupera kwa2021, nhepfenyuro yevaraidzo uye zviitiko zvedzidzo zvichaitwa mumaguta matanhatu eRussia - Moscow, Voronezh, Nizhny Novgorod, Kazan, Yekaterinburg neNovosibirsk, uye musasa unosanganisirwa ucharongerwa vatori vechikamu vehurongwa hwehukama kubva kune idzi maguta.
Kune vanhu mazana maviri emamiriyoni munyika (avo vanopfuura miriyoni imwe maRussia) vane a kuremara mukusimudzira uye nehungwaru, uye vane zvido zvakafanana nezvevanhu vasina hurema: vanoda uye vanogona kuva shamwari, asi kazhinji vanozviwana vari vega munharaunda. Kutaurirana uye kushamwaridzana nevezera rako vasina hurema ndechimwe chezvishandiso zvinoshanda zvekudyidzana kwevanhu vane NIDI. it inobatsira vanova nhengo dzakazara dzenzanga uye vanoratidza zvavanogona.
“Chirongwa cheushamwari ichi chimwe chezvirongwa zvikuru zvehwaro. Chinangwa chayo kugadzira hukama hwehukama pakati pevanhu vane uye vasina hurema hwekuvandudza; isu tanga tichiita chirongwa chehukama kweanopfuura makore gumi. Panguva ino, zviitiko zvehomwe, izvo zvinoitirwa mukati mehurongwa hwehukama, zvakabatanidza vana vanopfuura mazana mashanu kubva kuNRII uye vanopfuura vazvipiri vanosvika chiuru nemazana mashanu. Parizvino, isu tine makumi maviri nemaviri ehukama hwehukama muhomwe, ine nyaya dzaunogona ziva pawebhusaiti yenheyo uye uve nechokwadi chekuti hushamwari hunosanganisirwa hwakafanana nehwevamwe. ” - anodaro director wehomwe "Shamwari Dzakanakisisa" Denis Roza. "Goveranai Smiles NaLay's" ndiwo mushandirapamwe wekushambadzira wakanangana nekuvandudza hupenyu nekugadzira mikana yakaenzana yenzvimbo dzenzvimbo. Kubatana neShamwari Yakanakisisa Foundation ”chikamu chechisikigo chikuru. Pamusoro pekutsigira hwaro hwehukama hwehukama, isu tinotsigira varimi vemuno vanoita basa rekugadzira matapiri emachira eLay. Chinhu chepakati chemushandirapamwe ndechekusimudzirwa kweketani yezvakanaka, iyo inotanga kupera kwaKurume pa Instagram, uye naAugust 2 paVKontakte. Kuti utore chikamu muketani yeVKontakte yekunaka, iwe unogona kugovana nyaya pasocial network ine yakashongedzwa AR maski uye iyo hashtag # SmileysLays. Panyaya yega yega ine hashtag, isu tichazoendesawo * 1 ruble kuhomwe. Iyo maski inogona kusarudzwa mukatalog kana kutambirwa mune meseji kubva kuna Lay nekutumira yakashongedzwa chipo kushamwari ine katsi Peach, gamba rakajairika renharaunda pasocial network. Uye pa Instagram, tichaita makwikwi, ivo vatori vechikamu vanogona kutumira chero pikicha nepakeji raLay nekunyemwerera, kana nyaya ine yedu AR masiki. Iwe unofanirwa kuwedzera iyo hashtag # SmileysLays kune ese ari maviri posvo uye nyaya. Tichapa mibairo inotonhorera, pakati pavo - mukana wekuve pamwe chete nevakomana kubva muhomwe pachiratidziro chevhidhiyo yeOktyabr cinema pakati chaipo peMoscow. Tinofara kukoka munhu wese kuti ave mumwe wecheni dzerunako - uye unogona kugara uchinyemwerera. ” - anodaro Ekaterina Solovieva, Lay's brand maneja.