Lorenz Snack-World ikambani yemhuri yakazvimirira, mumwe wevatungamiriri mumusika wekuEurope wekudya. Inogadzira uye inoshambadzira machipisi, mashanga ane munyu uye pretzels, extruders, makeke uye nzungu munyika dzinopfuura makumi masere. Vakakomberedza vashandi mazana maviri nemazana mana kumahofisi makuru muNeu-Isenburg (padhuze neFrankfurt) uye makambani ari kuGerman, Austria, Poland neRussia vanobatsira mukusimudzira chiratidzo.
Iyo kambani yakadzokera kumashure ku1889, apo muvambi wayo Hermann Balsen akagamuchira kodzero kuFabrikgeschäft englische Cakes und Biscuits fekitori. Akatumidza iyo kambani nyowani Hannoversche Cakesfabrik H. Bahlsen. Pakutanga, chigadzirwa chakashandisa vanhu gumi chete.
Pakutanga kwezana ramakore rechimakumi maviri, iyo fekitori yakavhura yekutanga kurongedza mutsetse muEurope.
Muna 1919, fekitori yakapfuudza kuvanakomana vaHermann Balsen: Hans, Werner naKlaus. Chikwata chevatungamiriri vechidiki chakaita kuvandudza uye kugadzirisa kambani. Panguva ino, zvekudya zvine munyu zviri kuve zvinozivikanwa mumutsara wechigadzirwa.
Muna 1935, kambani yakatanga kuburitsa matanda eSalzletten kubva kuBalsen (nhasi - matanda eSaltletts echinyakare). Risipi yavo yakaunzwa naKlaus Balsen kubva parwendo rwake kuenda kuUSA.
Muna 1951, fekitori yakaunza yekutanga inogadzira machipisi muEurope! Panguva ino, machipisi ari kuwedzera mukurumbira munyika dzeEurope (kusanganisira nekuda kwekuvapo kwemauto eAmerica). Injiniya weGerman Heinz Flessner anogadza Flessner KG muNeu-Isenburg uye anopa Mauto eUS machipisi ekutanga kubva kuGerman.
Muna 1963, iyo fekitori inopa yekutanga yakakombama ErdnußLocken extruders pamusika weGerman! Idzi tudyo tunonaka twakatengeswa muFrance kubvira 1960 pasi peCurly brand.
Kutenda kutenga kwezvikamu mukambani yeHamburg "Liebelt", iyo assortment yekambani yakawedzera, uye nzungu dzinoonekwa mairi.
Muna 1964, Hermann Balsen Factory inotenga zvikamu muFlessner KG muNeu-Isenburg uye inotengesa zvigadzirwa zvayo pasi pezita rayo.
Muna 1968 kambani inovhura yazvino machipisi fekitori muEurope muNeunburg, Germany.
Kusangana nekudiwa kuri kukura kwemachipisi embatatisi, fekitori yechipiri yakavakwa muna 1972 muHankensbüttel, Germany.
Muna 1974-75, vanakomana vaWerner Balsen Lorenz naWerner vakapinda mukambani iyi.
1985 Balsen anowana zvikamu zvakasara zveFlessner.
Muna 1992, kambani yakawana iyo yekuPolish snack inogadzira Unimarex, kubva panguva iyo Balsen yakatanga mari yekudyara mumisika iri kukura yeEastern neSouthern Europe.
Mugore rimwe chete, kambani yakatanga kuburitswa kweCrunchips, iyo iyo kambani ichiri kudaidza kuti ichi ndicho chakakosha kwazvo pachayo.
Muna 1993, Balsen Boka reMakambani rakashandura chimiro chayo ndokuumba zvikamu zviviri: "Sweets" uye "Snacks". Iyo yekudyira kambani inoshanda yakazvimiririra pazita rayo pachayo: Bahlsen Picanterie.
Mugore rimwe chetero, NicNac's, yekutanga yakazvimiririra mhando mumusika wemiti, yakatangwa.
Muna 1999, bhizimusi rezvikafu zvekudya rakawana kuzvimirira: kambani yakazvimiririra zvachose "Lorenz Bahlsen Snack-Group" yakaonekwa pamwe nemuzinda weNeu-Isenburg, Germany.
Muna 2001, iyo Bahlsen Picanterie logo inotsiviwa neLorenz Snack-World logo.
Chikamu chekushambadzira nekutengesa chakavhurwa muAustria, iyo inobatanidza zviitiko zvekambani kwete muAustria chete, asiwo muBalkans. Hofisi yekambani iri muKlagenfurt.
Muna 2003 Salzletten akanzizve Saltletts. Lorenz Snack-World inosvitsa hamburera nyowani nyowani, pasi payo zvigadzirwa zvitsva zvakatangwa, senge maSaltletts matanda ane mbeu yesesame.
Muna 2006, logo nyowani yemazuva ano yeLorenz Snack-World yakagadzirwa, iyo, sepakutanga, inoshandisa font yakanyorwa nemaoko, ichisimbisa kuenderera uye basa remuridzi wekambani Lorenz Balsen yemhando yezvigadzirwa zvese.
Mugore rimwe chete, kugadzirwa kwakavhurwa mufekitori nyowani yazvino muStanowice, Poland. Kuwanikwa kwePolsnack kwakasimbisa chinzvimbo chaLorenz Snack-World pamusika wekuPolish wekudya.
Chiitiko chebhizinesi muRussia chiri kusimukira nekuvhurwa muSt.Petersburg yeLorenz Snack-World Russia, chikamu chekushambadzira nekutengesa kweLorenz Snack-World.
Iye zvino kambani inoburitsa zvine munyu zvekudya muRussia - pretzels nematanda. Izvo zvakare zvakarongerwa kuvhura kugadzirwa kwemazambane machipisi muna 2021.