Mumwe wevokutanga franchisees network, Denis Deco, akave mwene wechikamu chebhizinesi, iro, maererano nehunyanzvi hwekufungidzira, rinounza makumi maviri muzana emari yakazara yetiweki.
Pakupera kwegore ra2019, iyo yekuRussia yekukurumidza chikafu ketani Kroshka-Kartoshka aive new-muridzi wemubati, inotevera kubva kune rejista data. Muna Zvita wegore rapfuura, Denis Deco akagashira makumi mashanu muzana padanda mune LLC Crash uye LLC Saturn, akaita zviitiko zveresitorendi uye akapihwa rezinesi yekutengesa kwaKroshka-Kartoshka. Mugove mumwechetewo wakaendeswa kwaari munaNovember-Zvita mune mamwe mashanu maSource ane hukama naKroshka-Potato: Kivin, Orion, Unifood, Galaxy uye Dominion. Izvi zvisati zvaitika, muridzi wemakambani manomwe chete aive Andrei Kononchuk, mumwe wevakatanga Kroshka-Potato.
Iyo kambani inomaneja yematare manomwe ese epamutemo ndeye Era Potato LLC, iyo, maererano neSCARK, masizinda ari crumb-potato.rf uye anopwanya-mbatatisi.rf. Iye ega muvambi we "Mbatata Era", maererano neInified State Registrational Legal Institution, ndiLarisa Naumenko.
Kubva kuveni kuenda kudare rekudya
Chain "Little Mbatatisi" ine ndiro dzakavakirwa mbatatisi yakabikwa uye chikafu cheRussia chakaonekwa pamusika weRussia muna1998. Vavaki vayo Andrei Kononchuk naVitaliy Naumenko vakasangana muna 1990 kuOdessa. Bhizinesi iri mundima yekurongedza yavakatanga nezvitoro zvemabhazi maviri emigwagwa.
Iyo projekiti "yakapfura" muMoscow mushure mekunge hurumende yedunhu reTverskoy yabvumidza Kononchuk naNaumenko kuisa autobuffet pamberi peresitorendi yekutanga yeMcDonald. “Patakavhura, paive nemutsetse kwatiri naXNUMX am. Hatina kuziva zvekuita nemari iyi, ”Kononchuk akarangarira mune imwe hurukuro.
Ivo vakaisa mari mune imwezve budiriro: panguva yekushanya kwekutengesa mumigwagwa, Kroshka-Potato yaive nemapoinzi mazana matatu. Asi muhafu yechipiri ye300s, network yakakanganiswa zvakanyanya nehurongwa hwevakuru veMoscow kurwisa kutengeswa mumigwagwa kusingabvumidzwe - sekureva kwevakatanga, bhizinesi rakanyura.
Ipapo nzvimbo dzekudya dzakatanga kuvhurwa munzvimbo dzekutenga, uye zvishoma nezvishoma bhizinesi rakadzoreredzwa, kusanganisira kuburikidza neFrench, Kononchuk akadaro.
Mumakore ekutanga e2000, kuvhurwa kweresitorendi kwakabhadhara mu gore rimwe chete kana maviri, asi nekufamba kwenguva, kuvhurwa kwenzvimbo munzvimbo dzekutenga kwakatanga kudhura zvakanyanya nekuda kweyepamusoro renji uye kukwikwidza kwakawedzerwa, saka "Little Potato" akatanga kukura zvishoma achishingairira, Kononchuk akabvuma . Muvambi weTeremok yokudhiza cheni Mikhail Goncharov akanyunyuta nezve kudonha kwekutengesa uye kuwedzera makwikwi muna 2017: "Imwe imwe kana maviri makore - uye kazhinji zvichave zvichikwanisa kuvhara." Goncharov akabatanidza kurasikirwa kwemamwe mapepa nekwanisiro kune vanoshanda nekukurumidza vekudyira chikafu: sekureva iye, McDonald's anobhadhara 5-6% yeiyo mutengo wekubira, uye dzimwe nzvimbo dzekutenga vanoda kutora 20-25% kubva kuTeremka.
Muna 2017, Kroshka-Potato aive nemakumi maviri nemakumi mana emashanu mapoinzi muRussia uye nyika dzeCIS, ikozvino inoratidzwa pawebsite yekambani. Asi mumakore maviri apfuura, huwandu hwekutengesa zvinhu zvadzikira nemazana uye hunosvika zvishoma kudarika mazana maviri pakutanga kwezana re270, anodaro Burmistrov kubva kuINFOLine-Analytics.
Kubva paMay 2019, Kroshka-Kartoshka aive nemakumi maviri nematanhatu nemakumi matatu ematanho, nyanzvi kuRBC Market Research dzakaratidza mumushumo wavo weRussia Kukurumidza Kudya Musika 223. Kuenzanisa: mutungamiri wemusika maererano nehuwandu hwepfungwa aive KFC network ine 2019 kuiswa.
Chirevo chinoratidza kuti mari yeKroshka-Mbatata muna 2018 yakadzikira ne1%, iyo mhedzisiro haina kupihwa. Chikonzero chikuru kudzikiswa kwevateereri muchikamu icho Kroshka-Kartoshka inoshanda uye kuderera kwezvinhu zvinogadziriswa, maneja wekushambadzira network Sergei Lapada akatsanangudza kune RBC Musika vanoongorora. Kuenda kunetiweki kuri kuramba kuchiderera kubvira gore ra2012, kunyangwe mumaresitorendi eKroshki-Kartoshki ari pakati pevamwe gumi vanonyanya kushanyirwa muchikamu chechikafu chinokurumidza: kubvira Chivabvu 10, 2019% yevagari vemo vemaguta akaongororwa nevanhu vanopfuura zana zviuru zvevanhu, iyo fundo yakati.
Pane imwe nguva apo "Little Mbatatisi" yakanga ichikura, asi ikozvino network yakaderedzwa uye makore mashanu kusvika manomwe kuseri kwemusika, anodaro Anton Krasulin, maneja mukuru wecod senet Vokker: pfungwa haina shanduko kune zvinofarira zvevatengi, asi madhoti anotarisa ekare chikoro padare rekudya.
Muzhinji, iyo yekuRussia yekutsanya chikafu mumusika muna 2019, maererano neRBC Market Market, yaifanirwa kuratidza kukura kukuru mumakore mashanu apfuura - ne8,7%, kusvika kumabhiriyoni mazana manomwe negumi.
Source: RBC