Mushandirapamwe wakakura wezvakatipoteredza #MyEkoDay kubva kuMcDonald's wakaitwa mumadhorobha anopfuura makumi mashanu eRussia. Vanopfuura zviuru zviviri nemazana maviri vevagari vemunharaunda uye vanozvipira vaMcDonald vakatora chikamu mukuchenesa-kumusoro uye kukwikwidza mijaho yekuchenesa mataundi ekumusha. Sechikamu cheichi chiitiko, vazvipiri vakaunganidza anopfuura makumi mashanu ematani matani emarara.
Vakanyanya kutora chikamu mumushandirapamwe we #MyEcoDay vaive vazvipiri vekambani yeMcDonald, vamiriri vemadhorobha nemasangano evanozvipira, pamwe nevadzidzi nevana vechikoro. Zvinocherechedzwa kuti vanopfuura makumi mapfumbamwe kubva muzana yevakabvunzurudzwa vatori vechikamu vakazivisa kuti vachachinja maitiro avo ekutora marara mushure mekuita uye vangangwarira nehunhu hweguta ravo.
Sechikamu chekutanga, kambani yakabata kuchenesa guta uye kumhanyisa mitambo. Kuchengetera rudzi rutsva rwechiitiko chekunze chinosanganisa kumhanya kwedaro uye kuunganidzwa kwemarara. McDonald's yakapa zvemahara zvemasikati uye zvekofi maponi kune vese vatori vechikamu, uye vakundi vemakwikwi vakagamuchira mibairo yakakosha.
Chiitiko ichi, chakatangwa nevanozvipira vekambani yaMcDonald, chakaitwa nerutsigiro runoshanda rwehutongi hwemaguta ari kutora chikamu neMinisitiri wedunhu reZviwanikwa neZvakatipoteredza. Ichi chiitiko ndechimwe chembiru dzeMcDonald's rese yekusimudzira zano, mune iyo kambani iri kudzikisa huwandu hweasinga dzorekezve kurongedza uye kuyedza kudzokorora marara mazhinji sezvinobvira. Mushandirapamwe we #MyEcoDay wakagadzirirwa kukwezva veruzhinji kuchinetso chekusvibisa kwezvakatipoteredza uye zvinoita kuti munhu wese atore nhanho diki asi yakakosha yakanangana nekuchena kwenyika yavo.
Kuziva kukosha kwezviitiko zvedzidzo mumunda wekuchengetedzwa kwezvakatipoteredza, gore rino kambani yakatanga chirongwa chekuzvipira chekambani uye, kuwedzera kune zviito zvekuzvipira kwezvakatipoteredza, yakabata zvakashama eco-zvidzidzo zvevana vechikoro uye zvimwe zviitiko mumaguta ekuvapo, yakanangana nekukurudzira kuparadzaniswa kwemarara.
McDonald's muRussia uye kutenderera pasirese yakamisikidza zvinangwa zvekusimudzira bhizinesi nekusimudzira vanhu uye nharaunda. MuRussia, kambani gore rega rega inotumira kunogadzira angangoita 1500 matoni emakadhibhokisi uye 4 matani emafuta ekutsvaira, uye anopfuura 500% emafuta akashandiswa anotamisirwa kuti agadziriswe kuita biodiesel. Masimba emagetsi uye ekuchengetedza zviwanikwa akaunzwa mukati mese mambure: asingabatike maoko-ekugezesa matepi uye mafiriji zviyero asingashandise hydrofluorocarbons akaiswa.
Mu2019, McDonald's yaive yekutanga muindasitiri yekudyira muRussia kuvhura chirongwa chekutyaira chekuunganidzwa kwakaparadzaniswa nekuenderera mberi kwekugadziriswa kwemarara, kusanganisira makapu emapepa ane nhete nhete ye polyethylene yekupfeka mukati, iyo yaimboonekwa seisingadzorekezve. Mhedzisiro yekutanga inoratidza kudiwa kwebasa rakakura-redzidzo pakati pevagari, kusimudzira tsika yekuziva kudyiwa uye zvine hungwaru manejimendi manejimendi.