Magazini yePotato System yakadhindwa kubva muna2009. MunaFebruary 2020, magazini yakakwenenzvera zvine simba nzvimbo yeInternet: yakavhura webhusaiti nyowani yemitauro yakawanda, yakavhura mapoka ekutaurirana nevaverengi munharaunda dzekudyidzana uye vatumwa vanobva ipapo. Nezve nei matanho aya akatorwa uye nehurongwa hupi hurongwa hwekushambadzira ramangwana, mukukurukurirana naDirector Development Viktor Kovalev.
-Kwetaurisa kwemagazini kwakawedzera here kubva kuvambwa kwewebhu nyowani?
- Ehe, uye kuwedzera kwacho kwakabva kwatanga kuve kwakanyanya kudarika zvatakanga taronga: pakutanga, yedu saiti yakashanyirwa nevanhu vanenge zviuru zviviri pamwedzi. Pakupera kwaJuly, nhamba yevashanyi yakatanga kusvika zviuru zvisere zvevanhu pazuva, uye sezviri pachena, isu hatizomiri ipapo.
- Ndezvipi zvikonzero zvekutarisirwa kwakadaro kubva kuvaverengi?
- Vaverengi vanokwezva neakakodzera, anogara achiwedzeredzwa ruzivo, webhusaiti iri nyore. Uye zvakare, zvishandiso zvakaburitswa pachikamu chemagazini ino zvave kungoshandurwa mumitauro yose yenyika, kureva kuti, bhuku redu rakatanga kushanda kwete chete kune vashandisi vanotaura chiRussia.
- Chii icho? Ko bhuku racho rorega kuva pamba munguva pfupi here?
- Inenge makumi masere muzana yezvinhu zvakaburitswa pawebhusaiti yemagazini ye "Potato System" zvinoiswa kuRussia mbatatisi inokura. Asi isu tinotenda (uye Yandex Metrica inosimbisa iyi pfungwa) kuti zvese zvatinotaura nezveRussia (nyika inova imwe yevagadziri vembatatisi munyika) zvinonakidza kwete kune vaverengi vekumba chete. Uye chechipiri, musoro wenyaya dzekurima matapiri ndewekunze netsananguro, kunyangwe paine mutsauko mumamiriro ekunze, matekinoroji, nezvimwewo Zvinyorwa zvakatumirwa pawebhusaiti yedu zvinoverengwa zvonyorwazve muKazakhstan, Argentina, Canada, Netherlands, kunyangwe muSouth Africa, uye izvi zvakanaka. Iyo magazini inounza pamwechete nyanzvi kubva kumativi ese epasi.
Mune ramangwana, isu tinoronga kunyora zvakawanda nezve chiitiko uye kuvandudzwa kwedunhu reRussia, asi panguva imwechete isu hatingaregi zvakabudirira zvevarimisi ve mbatata vekunze.
- Uye nechinangwa chei mapeji mazhinji mumasocial network akagadzirwa? Magazini inomiririrwa nhasi paFacebook, VK, Odnoklassniki, Twitter, Instagram, LinkedIn, Telegraph.
- Tinoda kuva pedyo nevaverengi. Ona maitiro avo kuzvinhu zvakabudiswa, tora pamabhodhi misoro zvinovafadza. Kune akawanda masosi, nekuti vateereri vedu vane hushamwari, munhu wese ane yavo nzira yekutaurirana.
Zvakare, mazhinji emapoka aya akatogadziridza kuva "media" akazvimirira. Iyo yeAgronomy chiteshi muTelegal, semuenzaniso, inoshandiswa kuchinjana ruzivo nezvehunyanzvi hwekudyara, ruzivo ruzivo rwezvemuchadenga runopa zano kune vanotanga, kupindira kwemutariri kubva mumagazini hakuchadiwi. Iyo "Musika" mune imwechete Telegraph inoshanda senzvimbo yekusangana yevagadziri vekurima nevatengesi vazere.
- Ngatidzokere kuchinyorwa chakadhindwa chakaburitswa. Muna 2015, magazini yakazivisa mushandirapamwe wemahofisi ekunyorera mbatatisi muRussia. Kubva ipapo, dzimba dzakati wandei kubva munyika dzese dzakapinda mukomisheni. Ko chirongwa ichi chichaenderera mberi here?
- Hongu, zvachose. Zvisinei nekuti isu tinoteedzera zvese zvinyorwa zvemagazini yakadhindwa panzvimbo iyi, iro "bepa" rinoramba rakakurumbira. Kunyorera kunyorera kunobva kumativi ese enyika, kubva kuKaliningrad kuenda kuFar East, uye tinotenda vatengesi vemagazini avo, nekuisa mari mumagazini, vanotipa mukana wekutumira matsamba.
Ini ndichataura zvimwe: isu tichafara kuwedzera chirongwa ichi (hofisi yekudhinda inogara ichikumbirwa kutumira iyo magazini kune nyika dzakavakidzana: Kazakhstan, Belarus), kana paine makambani anotsigira anoda kubhadhara mari yekutumira. Mukufunga kwangu, iyi inyaya inovimbisa yekudyidzana: pamwe nemagazini, zvichave zvichikwanisika kutumira nhunzi dzine ruzivo rwakakosha kune varimisi vebatatisi, samples yembeu, fetiraiza, zvigadzirwa zvekudzivirira chirimwa. Kana mumwe munhu achifarira uye achipindura, ini ndichafara kukurukura zvakadzama.
- Ndeapi mabasa ayo bhuku rinozvitsaurira roga ikozvino?
-Isu tinoburitsa magazini neruzivo nekuongorora. Basa guru rekuburitsa iri nderokubatsira muverengi. Uye ikozvino ini handisi kungotaura chete pamusoro pekuti zvinyorwa mumagazini ngazvive zvinoshanda sezvinobvira, kuitira kuti vanhu vashandise ruzivo rwevanobudirira varimi vekurima kana kuraira kwevasayendisiti muhupenyu chaihwo.
Iyo magazini inogona kushanda sechishandiso mukuvandudza kwega purazi, iwe unongofanirwa kuziva maitiro ekuishandisa. Semuenzaniso, hofisi yekudhindisa inogara ine mishandirapfidzo ichidana kuvarimi vebatatisi kuti vataure nezve nhoroondo yemabhizinesi avo, kushambadza mifananidzo yeminda. Tinotumira ruzivo rwese urwu pasina muripo, nekuti zvakakosha kuti magazini iyi ive "pamagumo emafungu", kupa vaverengi ruzivo rwekuziva nezve mamiriro ezvinhu munyika. Uye kumapurazi, kushambadzira kwakadai ndiyo mukana wekuratidzira mashandiro avanoshanda, izvo mbatatisi dzinotonhora dzavanokura, vanowedzera kuoneka kwemhando yavo uye, kazhinji, vanowana vatengi vatsva vezvigadzirwa zvavo, vanopedzisa michovha yekupa zvibvumirano necheni dzekutengesa kana mabhizinesi ekugadzirisa. Parizvino, hapana vazhinji vakawandisa vanoda kutaura nezvavo, asi ndine chokwadi chekuti izvi ndezvenguva pfupi. Uyezve, vatori venhau vedu vanogara vachibatsira nekugadzirisa ruzivo.
- Uye zvakadii nezve kuwanikwa kwemitsva yemari mhedzisiro?
- Izvi zvakakoshawo, mamiriro ezvinhu ekuvandudzwa kwemasidhi media, kunyanya "bepa" iwo, anoramba akaomarara. Iyo euro iri kukura, iyo inokanganisa mutengo wekudhinda. Asi kune rimwe divi, nekuda kwedenda, huwandu hwekuratidzira munyika hwaderera zvakanyanya, izvo kumakambani mazhinji akashanda semapulatifomu makuru ekuratidzira zvigadzirwa zvavo nemasevhisi. Magazini yedu, iyo ine yakajairika yekutumira tsamba, inogona kushanda seyakabudirira neimwe nzira uye inobatsira kuendesa ruzivo rwese rwunokosha kune vateereri vepafaira.
- Ndedzipi nyaya dzemagazini dzichaburitswa muna 2020?
- Piri. Yekutanga (kutaura zvazviri, iyi ndiyo magazini No. 3, 2020) ichave yakaburitswa naGunyana 10, tiri kutora zvinhu zvekushandisa chaizvo masvondo maviri. Zuva rekuburitswa kwechipiri (bepanhau Nhamba 4, 2020) ndiNovember 17, zvigadzirwa zvaro zvichagamuchirwa kusvika Gumiguru. Iwe unogona kubata bhodhi rekugadzirisa nefoni:
+7 967 712 0202 Viktor Kovalev, Development Director
+7 910 381 47 76 Alla Shibalova, Brand Manager
+ 7 910 870 61 83 Olga Maksaeva, mupepeti-mukuru
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