Magnit, pamwe chete nevatambi vanotungamira mumusika we-e-commerce, FMCG uye iyo isiri-purofiti mubatanidzwa ECR Russia, vakagadzira kurudziro yekutakura inotakura kurongedza ye e-commerce masevhisi uye online retail cheni.
Kurudziro iyi inoitirwa kufambisa shanduko yakafara kune yakasarudzika yekutakura yekurongedza mhinduro kune vatengesi vepamhepo nevafambisi vekutakura, pasina kukanganisa kuchengetedzeka uye kuratidzwa kwezvakaunzwa zvigadzirwa. Iyo chiyero chitsva chine chinangwa chekubatsira vatambi vemuindasitiri kusarudza basa rekurongedza rine yakaderera nharaunda kukanganisa uye inoderedza marara. Panguva imwecheteyo, kurudziro iyi chishandiso chekuzvidira chekuzviongorora uye kuzvitonga kumakambani anofarira mumunda wekutengesa online.
Kurudziro iyi inopa kupatsanurwa kwekurongedza muzvikamu zvitatu zve "trafiki mwenje": "yakanakisa mhinduro" (girinhi nzvimbo), "inogamuchirwa" (yero nzvimbo), "inokurudzirwa kudzivirira" (nzvimbo tsvuku). Iyo chinzvimbo inovhara ese makuru makuru ekutakura ekutakura (mabhokisi, mabhegi, firimu, kuputira, nezvimwewo), kunze kweanogona kushandiswa zvakare (mabhegi-mabhegi). Semuenzaniso, mabhegi e-low-density polyethylene (LDPE) anoonekwa seanorongedzerwa akasarudzika, uye kushandiswa kwemahamvuropu maviri-layer bubble-wrap mapepa kana zvigadzirwa zvine oxo-zvinoora zvinowedzerwa zvinofanirwa kudzivirirwa nekuda kwekutadza kudzokororwa.
Paunenge uchigadzira chiyero, mukana wekugadzira kurongedza kubva kune zvinogadziriswazve, kushandiswa kwezvinhu zvakadzokororwa mukugadzirwa kwayo, nyore kuronga uye mamwe ma paramita akaverengerwa. Saka, foam plastic filler inoiswa munzvimbo dzvuku, kunyangwe paine mukana wekudzokorodzazve: hapana gadziriso yakakwana yekugadziriswa kwayo, uye hazvigoneke kushandisa yechipiri mbishi zvinhu mukugadzirwa kwayo. Naizvozvo, pakurongedza zvinhu zvisina kusimba, sarudzo yakanyanya kunaka ndeye kushandisa kraft bepa filler.
Magnit yemirairo yepamhepo, pamwe nemuzvitoro zvenyama, inotoshandisa kurongedza kunosangana ne "girinhi" chiyero.
Nadezhda Galaktionova, Musoro weSustainability paMagnit retail chain:
Magnit inoshingairira kuita zvirongwa zvekudzikisa mapurasitiki nemapepa tsoka. Tinoda kuvhara nzvimbo dzese dzezviitwa zvekambani, zvinosanganisira nzira dzekutengesa pamhepo uye dzepamhepo, dzine mhinduro dzakasvibirira, saka isu tinotsigira kugadzirwa kwemazano ekutakura kurongedza mu e-commerce. Tiri kutaura pamusoro pemabhegi epurasitiki, ayo anowanzosangana nevatengi kana vachiendesa zvigadzirwa. MuRussia yese, muzvitoro zvechinyakare uye yedu pachedu Magnit Delivery sevhisi, isu tinotoshandisa kurongedza zvine epurasitiki yakadzokororwa. Saka, mabhegi edu ane 35% akashandiswa zvakare. Sekambani ine mutoro, neSustainability Strategy yedu, tinoda kuve mumiriri akasimba wekurongedza kwakasimba. "