Pakupera kwaNdira-Chikumi 2021, macheni eAuchan neMetro hypermarket akasiya vatengesi gumi vepamusoro vekuRussia, kwavakatora nzvimbo mbiri dzekupedzisira. Maererano nevaongorori, mari yeAuchan yakaderera ne2% gore negore kusvika kuRUB 17,3 bhiriyoni, mari yeMetro yakaramba iri paRUB 99,1 bhiriyoni. Iye zvino nzvimbo yepfumbamwe muInfoline rating inotorwa neOzon nekutengesa kwe 96,1 bhiriyoni rubles. (kunze kweVAT), uye mutsara wechigumi iSvetofor discounter cheni ine mari ye141,9 bhiriyoni rubles.
Mari yekambani inoshanda LLC Auchan yanga ichidzikira kwemakore mashanu akateedzana: muna 2020, nhamba yacho yaive 223,16 bhiriyoni rubles, iri 12,2% yakaderera pane gore rapfuura. Mukuwedzera, kambani inoenderera mberi nekugadzirisa network. Kubva kutanga kwa2021, zvitoro gumi nenomwe zvakavharwa, ikozvino Auchan inosanganisira 17 zvitoro, kusanganisira makumi mapfumbamwe neshanu hypermarkets uye 238 masupamaketi. Auchan haana kuramba achifambirana nekukura kwevakwikwidzi mumakore achangopfuura.
Ivan Martinovich, mukuru mukuru weAuchan cheni muRussia, akati gore rino mari yekambani iri kukura ne3%, EBITDA - ne66%, uye se-for-like sales (LfL) - ne5% yoy. Maererano naye, Auchan ari kuisa mari mubasa revatengi, mhinduro dzedhijitari uye icharamba ichikura mumusika weRussia.
Bhizinesi reMetro muRussia ravewo pasi pekumanikidzwa kwenguva yakareba. Mari yeMetro Cash & Carry LLC yakadzikira kubva 2016 kusvika 2019, gore rapfuura yakawedzera ne7,69%, kusvika 224,01 bhiriyoni rubles. Metro yakakwanisa kutora chinzvimbo chakanaka muchiteshi chepamhepo, icho chinotoumba 10% yekuchinja kwenetiweki. Metro haina kugadzirira kutaura pamusoro pezviratidzo zvemari isati yabudiswa zviri pamutemo, asi inotarisira maitiro akanaka ekutengesa pakupera kwegore. Migumisiro yehafu yekutanga yegore yeketani haisi kuratidza, kutengesa muchikamu chechitatu kuri kukura, uye chikamu chechina chinowanzotora chikamu chikuru mumari yegore negore.
Sekureva kwaIrina Bolotova, chipangamazano paJosDeVries The Retail Company, mahypermarkets anotora nguva yakawanda kubva kuvanhu uye anoda mari yakawanda yekutenga mune ramangwana, uye nekudzikira kwemari, vatengi vanosarudza kupatsanura kushandisa kwevhiki rese. Sekureva kwemuongorori wemusika wevatengi weRaiffeisenbank Yegor Makeev, chimiro chechitoro chakadaro chiri kusanganawo nematambudziko nekuda kwezvirambidzo zvakatemerwa kuseri kwedenda reCCIDID-19 mumatunhu akati wandei pakushanyira nzvimbo dzekutenga uko kune akawanda hypermarkets.
Vashandi ve hypermarkets vava kutarisana nenyaya ye network optimization. Nzvimbo dzavo dzinogona kuwedzerwa nechitoro chakasviba, pamwe chete nemakofi uye maresitorendi, ayo anoshandawo pakutakura. Marina Malakhatko, mukuru wedhipatimendi rekutengesa reCBRE, anoti kana ma hypermarkets akavharwa, nzvimbo dzekutenga dzinogona kuzadza nzvimbo yakasiiwa nemutengesi wefenicha kana chitoro chemagetsi, sezvo zvikamu zvese zviri kuratidza maitiro akanaka kwazvo.